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10 ways to use IGTV for marketing, communication, reputation …

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10 ways to use IGTV for marketing, communication, reputation …

True, it hasn’t gotten that far, but IGTV is an extraordinary tool if you’re looking to show videos longer than one minute on today’s most successful network.Now, regardless of whether you manage a commercial brand, a non-profit or an institution, how could you use IGTV for marketing, communication or reputation?With the channel’s 10-minute time limit, brands can show viewers all the benefits and features of their products, services, or organizations.FouFou Esthetics provides beauty treatments and is known for its face masks. FouFou posts videos of her facials and provides extended versions on her IGTV channel for anyone who wants to learn how to do their beauty treatments.Just as the product videos show the features and benefits, the tutorials explain how to use it, which very often leads to sales. Since the brand’s launch , Rihanna’s Fenty Beauty PR have made customers feel confident buying the company’s products by providing detailed videos on how to use their makeup.

They have been consistent in uploading tutorials, maintaining a credible brand image, and keeping up with trends. To facilitate communication, many companies use IGTV for marketing by educating  Czech Republic Phone Number List their audience and answering their questions. Written Word Calligraphy’s Karla Lim , a calligraphy expert, uses IGTV to answer questions from her audience.His videos range from wax seals to instructions on how to seal envelopes with a paraffin stick. Display products and answer customer questions at the same time, in a win-win relationship.Shows create an audience, then a community, and later help retain customers. Depending on your brand, commercial or non-profit, you can put on a show about just about anything. This is perhaps the best way to use IGTV for marketing because it builds brand.

John Mayer has a show called “Current Mood.” In it, he has jam sessions and talks to guests. It’s a great way to connect with your fan base and introduce them to new learning experiences.Rave reviews build credibility and brand reputation , and give prospects and / or followers the confidence to approach. Video reviews often have more credibility than text reviews.The videos on Milk Makeup’s IGTV channel feature a wide range of people, including audiences, influencers, micro-influencers, and beauty experts reviewing. This type of content is ideal for attracting new customers.People want to feel included, so why not include your followers’ content in your feed? Using IGTV for marketing is about building an audience, followers, fans, and prospects… but the first step is to make them feel close.

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Benefit Cosmetics has long used members of the public in its marketing strategies. For example, marketers invite customers to show how their products work. Your videos feature a wide variety  Doctors Email List of people, which also makes your brand diverse and inclusive.Do you have a lot of videos already? Don’t worry IGTV is a great place to post or repurpose evergreen content .Tiffany & Co. did this with its commercials. His IGTV channel consists of previous television commercials and campaigns. Although running older ads may seem like a lazy attempt, Tiffany uses the technique to reach new audiences who might not watch television regularly.


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