Many old-school business owners make claims that their audience isn’t on social media. Why? Because those business owners aren’t on social media. And assume that their target audience is just like them. The idea that at least part of your target audience isn’t using social media is high unlikely. Considering that nearly 70% of U.S. adults use Facebook alone. This is a frequent issue in homegrown or bootstrapped businesses. At some point. Either because of business growth or the passage of time. Business owners diverge from their target audience. There are several huge advantages of using social media for your business. 11 Social Media Stats for Business Here are 11 benefits of using social media for business backed up with several statistics that show why you should be taking advantage of social media marketing starting yesterday.
11 Social Media Stats for Business
Receive High Return for Low Effort 79% of marketers participating in a study reported increased traffic using social media marketing. Spending as little as 6 hours a week on social media marketing. 92% of the same marketers reported that social media also increased exposure for their business. Simply having a Facebook or Twitter page that posts once in a while industry mailing list puts your business on the digital map and adds legitimacy to your operation. SEO vs. Social media marketing are very different in this respect. As SEO has a reputation for using a significant amount of marketing resources. 2. Your Business Can’t Afford to Miss Out Digital ad spend will account for nearly 50% of total media ad spending by 2020. Reports predict around $357.3 billion will be spent on digital media advertising. A significant portion of which will be invested into social media.
Receive High Return for Low Effort
More than half of marketers participating in a study reported reduced marketing expenses due to social media. Using social media to advertise your business is extremely cost-effective. And you can’t afford to miss out on this trend that clearly won’t stop anytime soon. Want to learn how to monitor social media in only 10 minutes per day? Download this free ebook now for our social monitoring tips. 3. Use Existing Consumers to Gain New Ones why businesses need social media 1 in 3 consumers would mention a brand when sharing a social media post about a life milestone. 79% of the same consumers said they have shared a life milestone on social media. Consumers primarily mention brands in the hopes of interaction with the business. Whether it be acknowledgment or a discount.