Monthly Archives: March 2021

Frequently in consulting , there is a question that is repeated: is there a perfect marketing strategy that guarantees success? The answer is NO, but we usually point out that the optimal thing is to have a series of elements: The perfect is the enemy of the good , it […]

Is it possible today to fall in love with a brand? What are the elements that are needed for this to happen?Go outside. To the supermarket. Open the web. Visit any marketplace. Today there are thousands of brands that offer their consumers millions of products and services … and do […]

What do you do now? He is the President of Socialbakers , the quintessential tool for analysis and management of social networks. At the end of 2020 he gave 3 Marketing Predictions in Social Networks for 2021 … do you want to know them?Who could have predicted 2020? The year […]

It is true that the greater the traffic, the greater the opportunity for our content to be seen … and our services and products to be exposed, but given that fact, we would have to question:But brands think that making this type of content, focused on the user and not […]

Can we continue to do marketing in the face of the pandemic as we had been designing it just a year ago? The answer is BROKEN… NO. What to do then? In our view, there are only 3 avenues of thought and action.Going digital would be the most obvious answer… […]

How much will artificial intelligence – AI impact content marketing , SEO and other digital marketing tactics? Much more than we are prepared to face. Let’s talk a little about it and see later 3 ways to act in the face of this new reality.Google, without a doubt, has become […]

This morning I was listening to a recent interview with Seth Godin . Not many know that who is considered today as one of the greatest exponents of marketing, began many years ago, driving the adoption of e-mail marketing.Nobody believed him back then. no one thought that email would become […]

Today, Greta Thunberg turns 18. What does this have to do with digital communication or marketing? More than you might think. Read on and learn about Greta Thunberg’s 3 lessons for personal brands .This week we were asked on Twitter if we have any personal branding guidelines. We have published […]

Without being a rule, a 4 to 1 mix is ​​healthy. 4 looking to connect, 1 looking to sell; and this is because the networks are social, not commercial networks. Unlike other marketing channels, social media makes it incredibly easy to measure our success ALWAYS AND WHEN THERE ARE goals. […]

The world awaited the end of 2020 as if the New Year could avert the curse of the pandemic. Little by little we have seen that this is not the case, and although we hope 2021 is not the same dystopia, it will definitely be a hybrid world. Forbes brought […]

Linkedin has become more relevant in recent years. As a professional social network it has matured a lot and it must be said, the possibilities of doing business have grown considerably. However, also the bad practices that are even committed due to ignorance, what should you NEVER do on Linkedin?I […]

We have heard thousands of times “content is king” but the reality is that few brands have understood the power of content.Content is king because it is the online currency. It’s the reason we spend time on the web… and it’s the main source of traffic to your brand’s site. […]

What advice on digital marketing and / or communication in 2021 would be the best you could offer? Michelle Garrett did this short survey of prominent marketing, PR, and communications professionals.The result is an extraordinary compendium of tips to analyze for this coming year. Shall we start?2021 is almost certain […]

Most marketers and digital communication coordinators base almost all their efforts on two tools: Facebook and Google. The question is, will investing all our money in these two companies, will it benefit our brands or these? Is it possible to survive in the online ecosystem without putting so much money […]

We’ve all heard of social selling , but we may not be entirely sure what it means. Is it the same as social media marketing? Does it involve putting up ads? Paying for promotion? The answer is no, but if it’s not that, then what is it? Is it just […]

Many times we have talked on this site about the paradigm shift that is taking place in the world, with consumers asking for brands with greater social awareness and with several of them already working on their marketing in that sense, creating more inclusive content.With this framework, Renata Simões, content […]

One of the main questions all brands ask is: How can we connect with the next generation user without distancing ourselves from the users of our current (aging) base?It is a business problem that is on the minds of everyone who wants to prepare their brand for the future. To […]

There are many ways to approach B2B content marketing. So many goals. So many audiences. So many channels. So many formats. The competition is fierce for attention. How to create a little head start? The answer is: create a good B2B lead magnet. Of course, many would think … there […]

Social media marketing, content marketing, digital marketing… There are so many terms that sometimes they actually overlap; That is why it is worth asking, is it possible to do content marketing on social networks? We are going to answer it and also with clear examples.Content is king. We’ve heard it […]

The world is changing rapidly. Digital has been a revolution in the last decade. It has undoubtedly brought experiences and benefits, but also obscurities, such as fake news, the culture of cancellation or the lack of privacy. Problems brands must react to… and Apple is doing it, but Facebook doesn’t […]

The importance of creating and having a fast website has been a hot topic for the past few years and people still debate about it. Some think that it has little or no relevance, while others believe that it is an essential factor to which more attention should be paid. […]

Reputation marketing is the set of marketing actions focused on improving the perception and exceeding the expectations of the interest groups ( stakeholders ) of a brand.In other words, reputation marketing is all those marketing executions that aim to build a desired image before our consumers and society.Did you see […]

A few days ago a great brand contacted us. He asked us if we could develop weekly content on his site. That’s what we do! We answered … but then they added: we don’t want them to make sales content, we want them to develop content that speaks to our […]

Content Marketing is the marketing tactic focused on creating and distributing content in a constant and consistent way in order to attract a target group to our site, convert it into a lead, later a customer and finally an evangelizer of our brand.If content marketing is so effective and is […]

Creating an online store is relatively easy . You must follow some basic guidelines , have the right technology, and have a product to sell. However, making the business profitable is not that simple. Getting 2 out of 100 interested parties to make a purchase is a good result (in […]

Before launching a campaign on Google Adwords , it is important to perform a calculation that will provide you with an estimate of costs and performance. In this way, we will have an idea of what it costs us to get certain traffic to our website. For this, in MK […]

In the 21st century, have you never bought absolutely anything online? If so, nothing happens, we will explain what e-commerce is step by step as if you had just come out of a time machine from the 90s. But if you have made an economic transaction online, you already have, […]