I’ve been frequenting a restaurant near work for a few years. When I visit, I always choose the same table in the back and the same friendly waiter serves me. My foods may vary, but there are two more things that never change: a glass of plain water, then a […]
Monthly Archives: April 2021
105 posts
Everyone talks about the sales funnel … they all tell you that you have to attract your potential customers and that little by little they will slide from attraction to purchase and even recommendation. Yes, sure … in the ideal world of digital marketing , that’s how it works … […]
Being in the minds of consumers is the desire of all brands. That goal runs through virtually all of your marketing efforts. Until a few years ago it was relatively easy. It was enough to spend tons of money on traditional media, for a message to appear again and again […]
Not only is it cheaper to retain a customer than to win a new one, but keeping customers happy is easier than convincing an angry customer. What can you learn from the most common complaints on social media?Did you know that customers can spend between 3 and 20 percent more […]
Cinema, cinema and more cinema. If you thought that books, blogs, papers or podcasts were the only way to learn about marketing, you were wrong. It’s really about looking at everything around you, knowing that you can find valuable lessons where you least expect them. Being a marketer is not […]
A few years ago few saw it, but today many companies are aware of the power of relevant, constant and consistent content to build links between consumers and brands. If your business begins to explore these horizons, you are surely wondering how to measure the ROI of your B2B content […]
If you work on social networks, regardless of whether you do it for your own business, an SME or for a company, sooner or later, someone will question how much you are gaining with it … or losing … so it is better to put your emotions aside and the […]
The value that the audience perceives of your brand is what determines if when they see your content or ads on Facebook or Google, they will bother to click or simply ignore you. In case you’re not getting the traffic, leads, or conversions you want, you probably need to know […]
When a business, large or small, notices a decline in their website traffic, their first instinct is likely to hit the panic button. Before this, you must first calm down, it is important to investigate the root cause and then respond accordingly. If like us, you live in 2018, and […]
Wildly different … the only thing to remember in marketing …I have lost count of how many marketing trainings we have given …I have also lost the number of in how many events and marketing conferences we have participated …Fortunately WordPress saves memory of all the written notes … and […]
Let’s do an experiment… one especially useful for small businesses on Facebook.Now go to your Facebook and open it to take a look at your wall. Count how many publications you see coming from pages (brands, media, companies, etc.)You will most likely notice that almost none appear.I have done the […]
Telling stories is an art. Think, for example, of the stories you loved in childhood and the best person to tell them at night. Remember the feeling of traveling to another world and the excitement. Then you will understand that storytelling for brands that inspire is essential.As with all types […]
If you are an SME, something must be clear to you: You cannot compete with money. In this framework, you must find other ways to do it. How about using some mental shortcuts to boost your marketing? Here we give you 10 tips to sell more, who has used them […]
As users we love audiovisual content; But as brands we tremble at the idea of going on camera… and in fact, sometimes we don’t even understand well how to do video content marketing. Don’t you think it is one of the worst contradictions?Most marketing teams are intimidated by the idea […]
Three truths: We live in a world in which consumers are increasingly empowered. We receive five times more information a day than we received 30 years ago. People’s attention is increasingly difficult to capture and retain. In this reality, how do you market like the best brands? The Interbrand 2018 […]
You will surely find dozens of articles on the internet that tell you how to increase engagement. Some will tell you to try to post at certain times of the day; others will tell you about the power of hashtags and some more about interaction. The truth? All these techniques […]
You will surely find dozens of articles on the internet that tell you how to increase engagement. Some will tell you to try to post at certain times of the day; others will tell you about the power of hashtags and some more about interaction. The truth? All these techniques […]
It is sure that in social networks you recently saw the blunder committed by the agency in charge of placing some billboards for the Edith Márquez concert in Mexico City. We all laugh at it, and to tell the truth, many of us who have practiced design know that this […]
The marketing that can drive your business goals today is closer to the marketing of the next two decades than the past five years. In fact, much of what you learned in college is likely out of date by now; so unlearn and make room … for example, the future […]
Sorry to disappoint you. Next year will not be the time in which you fulfill that list of resolutions that you have carried with you since 2015; And no, no test on the internet can tell you if you will meet the love of your life or your luck will […]
Social networks have been transformed a lot since its birth. Today they are an indispensable tool for advertising but the same to serve a client, potential or captive. How fast do you have to respond on social media to be a loved brand?Before proceeding to the explanation, you must be […]
Social networks have been transformed a lot since its birth. Today they are an indispensable tool for advertising but the same to serve a client, potential or captive. How fast do you have to respond on social media to be a loved brand?If we examine the first group, we can […]
Influence an audience that may have an interest in what you offer … This is a super power that most brands would kill to have. With it, they could not only increase their sales, but also convert clients into ambassadors. Influencer marketing can be an ally in the process. The […]
It doesn’t matter how many movies Universal Studios makes to say that Despicable Me works with a bunch of funny yellow dolls called minions. The favorite villain of consumers will continue to be brands. It is they from whom we ask for perfection in what we want, how we want […]
Having a business that few know or even starting a new one is honestly a bit intimidating. It is scary to consider that you should not only build a product, a service and a team that gives results, but also invest in digital communication that makes customers on the web […]
A game televised in national media, an injured athlete and a broken tennis shoe. Those elements were enough to get one of the world’s leading sports brands into trouble. How to survive a reputation crisis? Will it be possible to reduce the damage to a minimum? Take a look at […]
Did you know that it takes 5 to 7 contacts with your brand before someone remembers it? That, thinking that all the impressions are good… Having a solid digital communication strategy and having the right spokespersons is key to obtaining good results.Spokesmen? – you will ask yourself -. Yes, because […]
