Monthly Archives: December 2021

The digital ecosystem has been evolving at a dizzying rate over the past two years, and this evolution has been accelerated by the pandemic. Some professions that require their physical presence were transformed and found a place in the virtual world, an example of this we have: restaurants, entertainment, education, […]

Basic guide on Google Search Console Improving web positioning is important for any company, and Google Search Console is the tool that takes care of it. We show you what it offers and how it works. Any company that has a website knows that maintenance and monitoring are necessary, and […]

Did you know that there are techniques from Neurosciences that are applied to Marketing? This movement is part of a new discipline that for some years has become popular in the market and is called Marketing. If you are ready to inquire about this practice you will get references associated […]

In this article we will review the key concepts related to personal brand or staff brand. We will remember what it is, why it can help you achieve your goals and we will give you the best personal marketing tips. Personal marketing can help you whether you want to promote […]

One of the biggest challenges when developing a digital marketing campaign is to be able to efficiently measure its success, and even more so when conversion goals are set. The conversion pixel is an essential element to monitor our target audience within any digital marketing campaign, as it will help […]

It is true that the pandemic brought with it many problems, but before them, various solutions and creative changes arose, which allowed the exploitation of the tools available in the market. The reverse cell phone number directory of the Reverse Phone Detective is truly reliable, with its overflowing resources and […]

We all sell something at every moment of life, and whenever there is an unsatisfactory result there is a factor that explains it: the inability to listen. The ear is possibly the most inefficiently used organ in mankind. The sight, the tongue, the taste, the smell itself and of course […]

Whether you have a new business or are already established, promotion should be a priority. In this article we want to tell you about some useful tools that will help you spread the word to your audience about what you do in your business while at the same time fighting […]

Growing a business by investing the minimum in resources is the dream of any entrepreneur. We show you how Growth Hacking works. Every day, companies look for a way to grow their business in a very competitive market by investing the least amount of resources possible, which is why they […]

Allies of technology. From manual we increasingly go to automatic. Why? For the time. Seconds, minutes and hours can influence costs when developing and executing digital marketing campaigns. For this reason, companies have been turning to automated marketing software for some time. These platforms facilitate the development of marketing automation […]

Is the dog man’s best friend? Some will say still yes. However, who is the most faithful companion of the people? Today, the mobile phone. And, considering that about 62% of the world population – according to Statistic – owns one of these devices in 2021, the presence in the  […]

Stand out from competitors, convey the essence of a brand or product are the key tasks of slogans. In this article, you will find tips on how to find a catchy phrase that will help your business. The first is brevity. The best slogans contain 1 to 6 words Think” […]

Knowing how to sell is an essential requirement in life. All people are enrolled in the world of sales because they sell and buy something every moment of their existence. Assuming that this is a function of strictly commercial interest is not intelligent reasoning, since moods, ideas, visions, arguments, etc. […]

The sales of an Organization are not a question of “the salespeople”. This is a duality for the purposes of the Business interests that little help to commercial effectiveness and competitive profile. In a sales-oriented company, the WHOLE company sells!: Infrastructure, corporate communication, support staff, suppliers, clients (above all), and, […]

The food packaging industry is currently undergoing a kind of cultural shift, driven by concerns about sustainability, the saturation of the food market itself, and the growing need to create attractive and profitable packaging that does not inconvenience consumers. This has led to a substantial growth in flexible packaging. Flexible […]

It is no secret to anyone that, with all this issue of the pandemic and the economic situation that it has generated worldwide, many jobs have been lost and unemployment levels in many countries have reached worrying levels. There are hundreds of thousands of companies that are restructuring to accommodate […]

These are the rules of “survival” of brands in the modern market to achieve competitive differences and ensure their recognition. They are relevant not only for big brands, but also for small companies. Therefore, branding issues are now being addressed in the planning stage of the business. It usually starts […]

The service to the customer is oWhy Is Customer Service So Important?ften a byproduct of the personality of its employees. However, the truth is that good customer service is something that can be achieved through the proper application of people, processes and technology. The quality of customer service depends on […]

It is said that the couples who are least expected are the ones who stay together forever. And also, those made by the best commercial departments. Wait, that can’t be it, right? In this article we are going to delve into simple processes that changed our day to day. This […]

The management and motivation of sellers The human being, in general, and if he is a seller in particular, usually has his sights set on the shortest term and on the results that occur within the sales cycle of the product or service. Working in this dynamic, we measure success, […]

The field of marketing has certain tools or instruments in order to fulfill the functions of the company by offering certain products or services to consumers.  This refers to the places where we will sell our product and the distribution channels. The more sites where the consumer can find what […]

Today technology has put the world forward in the blink of an eye, even more so, after the pandemic. For this reason, it is essential that your business adapts to it and keeps with this digital age. Today I am going to show you 10 virtues that you should take […]

I want to start this article with a question: If you had to choose a single tool on which to focus your digital strategy, which one would you choose? Social networks have grown exponentially in recent years reaching the point where it has become almost essential, both on a personal […]

When Larry Page and Sergei Brian created an algorithm capable of finding the most relevant information based on Internet users’ search terms, the world changed forever. Everything people needed was just one click away. Since then, Google has become the quintessential interface that connects users with the vast sea of […]

For any idea or project to be successful and meet all its objectives, especially those of sales, it is essential to develop a Marketing Plan that allows you to define your products and services very well, in order to start working in an orderly and coherent way . Do you […]

The safest thing when you think of a point of sale terminal (POS) is that they are used to charge with credit cards, debit cards and even vouchers, but the truth is that a terminal can be used for more than just charging Many business owners dismiss POS systems because […]