There are endless factors that influence the consumer when purchasing a product. Not surprisingly, certain studies reveal that approximately 70% of consumers look at the opinions of the product in question before buying it and, in fact, the current customer trusts these more than the Denmark Mobile Database information provided by the brands. These opinions and product comments are related to the phenomenon of ‘social proof’.
According to a definition made by the digital marketing agency Rampa , ‘social proof’ or social proof is “a psychological phenomenon that refers to people’s trust in the comments and actions of others, to determine what is right and what is wrong in a given situation ”. This trend, then, should be used by brands to increase their audience and generate credibility. The ‘social proof’ is in the crosshairs of any business because it is a reality that the fact that a large number of people prefer a certain product influences the purchase decision of others.
Here are 3 things you should know about ‘social proof’: Size is important in marketing. Imagine a Twitter account with many followers. That simple fact can cause users to be interested in it. The same happens with ‘likes’ on Facebook: ‘likes’ attract more ‘likes’. It is usual to think, when observing high figures, that so many people cannot be wrong.
Do not fear criticism . There Brother Cell Phone List are still companies reluctant to have a presence on social networks due to the criticism they may receive and that this affects their business. However, this allows them to find out what customers don’t like and ultimately to improve. Brands, in fact, should include a comment option on their websites and take advantage of the influence that opinions have on other users. The lists always like . One of the most effective strategies developed by bookstores is to publish a ranking of “best-selling books.” It’s a little push for the most indecisive customers.