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4 challenges for brands that arrive with Periscope and Snapchat

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4 challenges for brands that arrive with Periscope and Snapchat

Gone is the time when to have a presence on social media and connect with users, all you had to do was a community manager to manage Facebook, Twitter and Instagram accounts. Today new communication platforms emerge, such as Snapchat and Periscope, require new languages Kazakhstan Mobile Database ​​and narratives, and are a challenge for brands. We tell you four challenges that they must overcome.

Mexico.- Gone is the time in which to have a presence on social media and connect with users, only a enough community manager was to manage accounts Facebook, Twitter and Instagram . Today new communication platforms emerge, such as Snapchat and Periscope, require new languages ​​and narratives, and are a challenge for brands. We tell you four challenges that they must overcome.

The narrative is different In social networks that already have years of history, digital marketers found formulas to share images or short text messages, but with Snapchat and Periscope, stories must now be told with another audiovisual rhythm. In the first app with ten-second video clips that the user can jump by simply touching the screen, and in the second with live material and with a continuity that must preserve interest. Kazakhstan Mobile Number List

The metrics are still few Snapchat and Periscope users still don’t receive the large number of metrics that other services like Facebook or Twitter offer. Both applications barely say the number of people who saw the content and these platforms no longer work with likes or favs as an instrument to measure engagament.

They consume a lot of data The two apps have a characteristic that must be taken into account: they consume a lot of data. Periscope is fashionable because now it is used by celebrities from the news or television, but live video requires a significant amount of data and in Mexico there are no longer unlimited internet plans. Snapchat also spends many megabytes on each video that is downloaded. This means that so far the scope is not so massive.

The great challenge is in the Brother Cell Phone List content With these apps for community managers it is no longer about making a “meme” with the current topic or using the hashtag that is trending topic. Now you have to tell interesting stories in a fast format and in one case live. Digital marketers who seek to create and generate engagement on these emerging platforms are challenged to get out of their comfort zone and bet on doing new and attractive things.

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