It is no coincidence that there are countless motivational phrases about smiling, considered an enormously powerful weapon. Precisely, for the people who star in the new Listerine campaign, being able to see the smile of their loved ones would be the Senegal Mobile Database best gift since they all have in common that they are blind. The oral hygiene brand, thus, set out to fulfill its dream through an application.
Coca-Cola and anonymous create cans with names written in braille in a campaign for the blind Three blind women offer their idea of beauty in new Dove campaign They design an app to take a movie tour through augmented reality In the spot, these people explain that everything would be much easier if they could see if their interlocutor is smiling or not and the understanding would be better. In this context, Listerine, in collaboration with the advertising agency J.Walter Thompson, developed a facial recognition app so that, although they could not see smiles, they could feel them.
Thus, ‘Feel every smile’ detects through the mobile device’s camera if someone is smiling and, when this happens, it emits a vibration to let the user know. In this way, the protagonists of this story will finally have the ability to know if the person who is with them is outlining a smile. The Brother Cell Phone List application is available for all Android devices and can be downloaded from this link. The video broadcast by Listerine has been very well received by users and in less than a week it has received more than 300,000 visits on the official channel of the brand on YouTube.