To begin to know more about this acronym, we have to talk about its meaning. It This reliability is achieved thanks to the Fashion Designers business email list technology called cryptography, one of the most advanced in terms of information security on the Internet. On the other hand, the protocol is not the only one that exists. For example, there is an even more famous one,, which despite the similarity of the name is not the same. What is the difference between and ? The basic difference is in the degree of security that each one offers. The “S” absent in HTTP already allows us to see that has a layer of security more than its predecessor. But this difference does not consist only in putting one more letter to the term, because is equipped with a cryptography system, one of the best on the Internet. Cryptographic protection makes messages sent to a server encrypted so that only their senders and receivers can access them. Why do you need your website to have the protocol? Is
Avoid fraud and protect help you make your site more
security the only benefit of? No. So, now you know some other advantages of having a website that uses it. Improve search engine rankings Google is always improving its algorithms to value content that is relevant to the user. And among their efforts is always the concern with security, knowing that this fact is increasingly becoming a primary need. For this reason, the search engine prioritizes the pages with domain in its search mechanism, positioning them better in the . Help in user experience In addition to being a requirement of Google itself, people are increasingly concerned with their own security in the digital environment and, therefore, properly protecting data also means improving the quality of the user
Help you make your site more secure
marketing campaign. It measures the percentage of users who enter the page of a website and leave it without having entered other pages of the same, so it very clearly indicates the degree of approval that website has with the public. When the user manages to perceive that the page has a “safe web” rating, they tend to trust it more, thus increasing its time of permanence and helping Google to understand that it is relevant, since the search engine considers that the more time passes a user on a page, the more relevant it is. Increase the conversion rate Everyone who has a business on the web wants the person who accesses their content to become a customer. That is basically the definition of conversion.