Why should your content strategy start in your own home? We have talked in this blog about how important it is for a modern company to have an attractive presence on social networks. We also came to the conclusion together that managing those social platforms without a professional strategy can sometimes be unproductive or risky.
If we currently add to the previous conclusions the usual changes suffered by algorithms or internal policies of some social networks (such as Facebook, the most well-known and popular case of the moment), we will see that today more than ever, it begins to be necessary to place a bet much stronger than the one initially assumed. It is then that our online business strategy should try to be more global, but starting from a solid and proprietary base. Because now it is not only enough to have that attractive presence on social networks, but it must also be part of a balanced, more productive online marketing strategy for our brand and its clients, based on quality content and with a well-defined headquarters ( a blog associated with our WEB).
The online marketing strategy must start on the blog
A business blog associated with our website can be the best cornerstone of all our online activity, among other issues, because it is part of our own Kyrgyzstan Email Lists home and as such is governed by our rules, that is, we do not depend so much on whims or changes in the rules of the game that may be made by third parties. A blog is the best cornerstone of our strategy, because it is part of our own home
This does not end here, because a social media strategy not only enhances the image and reputation of our company, humanizing it and transforming it into a more social brand, but also generates traffic to our own marketing and / or promotion channels on the Internet. That is, it provides online visits to our website.
But if we don’t have that blog, with a strategy of fresh and interesting content, what will we share on our social platforms, only third-party content? So who will benefit from that traffic? In addition, when people search for something on the Internet, they use search engines like Google to find it … The more of our own content our business blog generates, the more chances those people will have of finding or seeing our website in the results of their searches (with the corresponding increased traffic to it).
Conclusion (Business blog, your online strategy starts at home) If you are already developing an attractive activity in social networks that little by little is generating more followers, you should undoubtedly do something else so that they stay and, in turn, over time they can become potential clients. The best thing in this situation is to give them quality content from your business blog that offers added value and at the same time makes it easier for them to find or attract them to your website your home.
It is at this moment, after a very short period of time, that I make my first analysis and come to the conclusion that all this effort and hours dedicated to this new project are achieving, in my modest opinion, more than satisfactory more than I imagined This does not end here, because a social media strategy not only enhances the image and of our company, humanizing it an transforming it into a more social brand, also generates traffic to our own marketing and or promotion channels on the Internet. That is, it provides online visits (potential clients) to our website.
Of course our company wants to sell its products or services, but just talking about them is not offering added value. That is why it is necessary to create a content strategy with a theme that is related to the market or target to which they are directed, to give our followers, clients and / or potential clients additional and quality information. As this blog topic gives much more, in a future post we will see some tips so that our content is better valued by people and by search engines (in addition to one of my usual info graphics).