The answer, although it may seem not, is found in common sense. We must think about where we should be, what we should say and to whom we should say it. At present, when asking any company for a budget on how to start implementing a strategy on the network, we find ourselves with the syndrome of “everything a little”. That is, by proxy, anyone would tell us that we are everywhere (on social networks, too, of course). That we have a blog. To twitter. To Facebook. And lately to Google+.
It is time for small businesses. It is time to make our company, our dream, on the internet. But, as we have pointed out on occasion, how can we be in a place so immense, so uncontrollable, in which not even the laws of SEO positioning help us to find a strategy that guarantees us visibility? But how do we achieve that goal so much sought after on the Internet?
May we not lack anything. The penalty, in reality, is that being everywhere (or trying to diversify ad nausea) all it does is that we ignore an internet maxim: groups are focused and specified in specific places. Here, on the internet, you can find your clients and, if you do, you will know what tools to use. In the case of a small company, you must know what kind of relationship it has with its physical customers. You must know if you are going to sell them a product without more, being a basic supplier or if you are going to get involved, if you want to know the opinion of your customers and chat with them.
And risk criticism. And enjoy with praise. For this reason, we may not need to have a corporate blog to gain SEO positioning, but we do need a twitter: perhaps we prefer to put small thoughts and news that we find about our sector and comment on them with our clients. Or maybe yes, maybe we need to provide constant information as a way to promote our business or our online store in the first place. And maybe Facebook is of no use to us and it is more worthwhile to be on Instagram or Flickr. Or YouTube.
But always with common sense. With patience. And with an inestimable truth: no matter how much we communicate, it will not be worth anything if what we sell, our final product, does not have any quality. Social communication only makes sense and the social part of the truth. If not, it falls off. By its own weight.
As I have shown you in other related articles, Attraction Marketing and Multilevel Marketing Evolution, we can define attraction marketing as a new approach for multilevel marketing businesses, because it will allow you to position yourself in the market as an expert or a leader. It will allow you to attract to you those who are looking for what you have already achieved and that they want to obtain within multilevel marketing: experience, knowledge, leadership, etc.