Social networks have made clear their importance for the functioning of the current market. More and more companies are jumping on the web 2.0 bandwagon and taking on an online marketing plan, depending on their strategy.
It is clear that selling (products and or services), getting customers, and entering new markets is and should be the purpose of every company. However, it is necessary to be in accordance with the social trends that are followed, to know first-hand the target, their needs, their interests, and how they move.
As I have shown you in other related articles, Attraction Marketing and Multilevel Marketing Evolution, we can define attraction marketing as a new approach for multilevel marketing businesses, because it will allow you to position yourself in the market as an expert or a leader. It will allow you to attract to you those who are looking for what you have already achieved and that they want to obtain within multilevel marketing: experience, knowledge, leadership, etc.
The last few years have been a boom in everything that refers to the new communication technologies. Social networks are a clear example of this. In just a few years, they have achieved what everyone wants: millions of users and customers. The concept of customer itself has changed and what is being sought now is a more dynamic audience: the one who buys, the one who knows the product, the one who knows the brand, the one who interacts with the brand … Buying is what gives value to the brand, but also what users think of it.
But where are these users? The answer can be found on the Internet. But this world is so wide that sometimes it is complex, the fact of being able to know the opinion of the users. For this reason, a new market has been Catalan Email List created that serves companies. These are other companies capable of providing support capable of detecting what is being said about our brand, when, how often, by whom, and through what medium. This tool is useful to know if we should improve our communication with users, or change our communication with them, or change the strategy itself.
One of the tools most used by companies is social networks. Normally Facebook tends to get all the attention, because it usually offers an extensive service to webmaster for the development of applications for companies. Sometimes this tool is usually the one that generates the most customers, since in addition to knowing the brand, it allows you to interact with it. Through the Facebook timeline, it is possible to record an opinion and feedback from the company.
Some companies use social networks as a support to attract new users, who are offered a special offer if they register on their Facebook page. Some of these companies are online travel agencies that take advantage of these tools to make themselves known to new audiences and spread their offers on the net. Some of the offers they bring out to the public are the famous cheap travel around the world in luxury hotels at discounted prices. Companies like Destinity are a clear example of 2.0 companies, modern and capable of carrying out an entire online marketing strategy, taking into account the tastes and proposals of users.