For 250 euros you can work out for a year For 0.68 euros a day you can Georgia Phone Number work out. 7. Apply price psychology with numbers When you talk about numbers, you often talk about data, but also often about prices. If you are talking about prices, it is better to apply price psychology. A brilliant subject Georgia Phone Number that has all kinds of angles. You may have heard that it is smart to change an amount from € 5 to € 4.99. Because the number before the decimal point is reduced Georgia Phone Number and the price is not rounded, our brain unconsciously associates it with cheap.
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Lowering your price isn’t always a smart move. With Georgia Phone Number high-end products or services, you probably want to avoid the association with cheap. Rounding a price to a round number or something that ends in 99 seems a bit like finger work. In that case, it seems more credible if you use a price of, for example, 7992 instead of 8000. And Georgia Phone Number why are there no euro signs and decimals? Because when seeing a currency symbol such as €, the brain Georgia Phone Number perceives the price as higher. Just like seeing more numbers and punctuation marks, like 7,992.89 or even 7,993.00.
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Then the reader gets the idea that the price is of a higher Georgia Phone Number category than it actually is. Price psychology has 101 other perspectives. For example, a price in a quotation text of appears higher than that of 48.83. How? Because the price sounds longer. Think your potential buyer isn’t reading Georgia Phone Number your price out loud? You’re probably right about that. However, the reader’s brain has to work harder to read a longer-sounding price. This extra effort has Georgia Phone Number a negative effect on the price perception.