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Increase your mental availability To grow as a brand . You Tunisia Phone Number want to make it as easy as possible for consumers to buy your brand. The Tunisia Phone Number first way to do this is through mental availability. The more associations you, as a brand, can build in the mind of the consumer, the more paths there are to your brand. And the Tunisia Phone Number greater the chance of being bought. The importance of this mental availability has its origins in the Associative Tunisia Phone Number Network Theory and the Weak Theory of Advertising .