When Larry Page and Sergei Brian created an algorithm capable of finding the most relevant information based on Internet users’ search terms, the world changed forever. Everything people needed was just one click away. Since then, Google has become the quintessential interface that connects users with the vast sea of information on the web.
The key to the success of this algorithm has been its effectiveness in interpreting factors that allow defining the relevance of content on the Internet according to the user’s needs. There are more than 200 factors that influence the way in which Google determines the position of the results that are delivered when a user performs a search. After the success of Google, its competitors were quick to implement improvements to the way their search algorithms worked. Although today Google continues to be the absolute leader in the industry, there are various search engine alternatives, such as Bing, Yahoo! and DuOne of the key factors when it comes to enhancing the positive emotions of the client and achieving the consolidationck Duck Go, which also cover important markets.
The key here is to understand that the results that you get when conducting an Internet search are not the product of chance, but that behind it there are complex algorithms that are analyzing hundreds of factors simultaneously to determine which content meets your need. to “SEO” (Search Engine Optimization), it refers precisely to optimizing our content on the Internet so that it is relevant and can be positioned at the top of the search engine results.
Although the factors that search engine algorithms take into account have evolved over time, they continue to respond to the basic principle of helping users find the information they need, since ultimately their business model depends on what users have a good experience and want to use them. again. In this context, many of the efforts made by search engines have been aimed at attacking bad practices with which content creators seek to manipulate positioning factors to attract users. These bad practices are known as Black Hat SEO.
As SEO experts became much more effective at manipulating ranking factors, search engines decided to take a step forward by giving more importance to user behavior factors to identify the relevance of content. In this way, it has gone from a very technical SEO, to a much more human SEO. For example, before you could easily position a page with junk content simply by loading it with keywords in the correct proportion, but today this no longer works the same, because, if the user comes to a site that does not offer what he was looking for for, he it will quickly negatively affect your positioning. Bottom line: while SEO technical factors are still important, they are not enough to reach the top of searches and stay there. It is also necessary to provide valuable content and provide a good user experience to position itself effectively.
With a clearer concept of what positioning is, we are now going to see its importance.Why is Positioning important? According to data published by Eskimo, there are more than 1 billion websites on the Internet. And the number continues to grow rapidly. What does this mean? It means that more and more sites are competing to reach Internet users. If you do not have an effective positioning strategy, your site will be forgotten, generating more costs than benefits. Positioning yourself on the Internet is directly equivalent to generating more income, regardless of the business model you are implementing. SEO is one of the most powerful strategies to attract customers to our business, because, after all, what is more powerful than being there in the first place when your potential customer is looking for something they need?
How to improve the SEO Positioning of my website?
Since we have seen the importance of the subject, let’s review some tips to improve the SEO web positioning of your site: Improve the user experience: Everything you do so that users have a better experience within your site will improve your positioning. For example, optimize loading time, use pleasant colors, implement readable text fonts, include sections that facilitate navigation, provide valuable and useful information, etc.
A cell phone number listing works by collecting information about mobile phone users. Aside from the caller’s identity, you’ll even have the address of the person specified. This is great, especially when you’re expecting a long distance call from a client or boss that you are yet to meet. Cell phone listings spare you from having to worry about politely asking for the caller’s identity. They prove to be extremely useful too when you’ve happened to come across a long list of unknown numbers.
Choose the right keywords: Use keyword research tools to find the right keywords to drive your sales. Identify what your customers are looking for and how they are looking for it in order to generate content that responds to those searches. A well-positioned valuable content will be a constant source of qualified traffic and customers for your business. Structure the content: This way it will be easier for users to read and search engines will be able to crawl them better. For example, there are html tags to indicate that a piece of content is a title (h1), subtitle (h2), or paragraph (p). Also, it helps to use bold and italics to highlight relevant parts of the