The Internet has grown from a small network of academics who needed a way to commercialize research to a ubiquitous, global marketplace and a repository for almost every possible type of information and knowledge. How can a small business avoid being swept away by the constant tide of buyers, sellers and marketers touting every conceivable item (and some hard to conceive…)?
Digital Marketing for Small Businesses
The Internet offers advantages for both the customer and the owner, as you can search for exactly what you want, without the hassle of having to make endless phone calls, drive to shopping centers or browse mail order catalogs. One quick keyword or 3, and hundreds of results compete for your attention on the screen. Ensuring your business is one of those near-top results is a combination of factors: specificity in product offering, optimization of web content in search engines, and links to and from related topics and sites.
The only way to get noticed online is to have a listing or presence, be it a dedicated website, ads on relevant sites, or word of mouth. Ads in online magazines, informational sites or e-zines online magazines are often cheaper than space in a print publication, as well as being available to a wider audience than a blog or blog can have. a dedicated website. Rates are typically available for daily, weekly, or monthly terms, increasing flexibility and allowing greater freedom of action for a tight budget.
Word of mouth advertising can be very cheap, but the benefits can be difficult to quantify. Sponsoring web shows like podcasts or webcasts can be a great and inexpensive way to get word of mouth exposure. Many times a pod caster will be so excited to get sponsorship that rates can be negotiated for very little, but be sure to approach a pod caster who has a program related in some way to their business from her. Also, don’t overlook resources like Google’s Ad-words, as they can be slightly more expensive than similar options like banner ads, but they have been shown to be much more effective than pop-ups, banners, or pay-per-view ads. click due to its specific orientation.
When a potential customer decides to search for a product that you sell, will they find your site or listing? Being specific in the terms used on your Ecuador Phone Number List site or listing is key, as keywords are what power search engines like Google and Yahoo! If your business sells shoes, simply putting the word “shoes” on your site is not enough. You must anticipate searches from potential customers. Most customers have an idea of what they are looking for when they do a search, so instead of “shoes,” a customer will search for “imported Italian leather shoes.”
The optimization of search engines (SEO) focuses specifically on terminology and product listings, as SEO is driven by specific keywords and their repetition or placement on a page. If the term “Italian leather shoes” is used 15 times on a website, it will appear higher in ranking listings than one with the same words, but only as a page heading or title. It would be easy to overstate this if it were the only criteria, but it is just one of many different methods search engines use to list websites by relevance. Our article on Search Engine Optimization is a great reference for optimizing your site for maximum Search Engine performance
With a clear idea of where you want to go with internet marketing, it can be a valuable tool for expanding your business in the digital realm, but be careful not to overdo it, as all marketing eventually crosses into the limited return zone. Customers are looking for what they want, it’s up to you to make sure they find you, and the only way to do that is to make sure your business is where they’re going.