It is clear that today, the main problem that we face as digital entrepreneurs is the fact of being able to disseminate our projects, mainly punished by the monopolistic algorithms of each social network, which each fulfills its function of course of show only the most relevant content for the user, but discarding the growth opportunity of many other ventures, since a sequence of “zeros” and “ones” are responsible for assuming whether a content could be relevant or not.
We no longer live in those days where hosting thousands of “followers” on a social network enhanced the growth of our digital businesses in an unimaginable way, but now we must feed those algorithms with the money from our pockets, and depending on what we are willing to spend on each social network, it is the possible impact that we could have with our followers. That is to say: our followers are no longer our followers, they are from the social networks to whom we build their content on a daily basis.
If you already have some time in this Digital Entrepreneurship, perhaps you have been one of those people who initially allocated their budget to increase the size of their followers, to be able to translate that fictitious community into a possible profitable business, however, It is more than known that today these practices are no longer of any use at all.
Do you still invest to get interactions or followers on your networks? I’m sorry to tell you that you are throwing your money away completely, you should make better use of that money like buying a giant flamingo to place on the roof of your house and spend a delicious afternoon tanning, at least that is how you will enjoy it and your investment will have been worth it. the sorrow. Think about this, if tomorrow the big social networks like Facebook, Instagram or YouTube decide to close their doors, are you prepared to face something like this? That is, even after this closure, do you have a way to keep in touch with your community of followers?
I bet more than 90% of the readers of this article hadn’t even considered it.And let’s not go so far, how many entrepreneurs have it happened that they invest thousands and thousands of dollars in advertising on platforms like Facebook, and from one day to the next the social network decides to close their advertising account without the right to discuss and your money invested it evaporates into the vast expanse of the universe, as an unpleasant memory only remains.
You need to protect yourself against these situations, and of course, you need to protect the entire audience that has cost you so much time and money to build, believe me, each like or follower counts, and you must make sure you find a way to keep in touch with each new fan. , despite the fact that social networks want to implement their unexpected “algorithm changes” or unexpected shutdowns.
This is the origin, why this trend of “Digital Tribes” was born, to which many experts in Digital Marketing are focusing at the moment, to strengthen the community of followers of a brand and thus be able to easily face any unforeseen change within the operation of social networks.
A Digital Tribe is a way to give a home to all your followers or brand fans, a platform where you can give them access in one place to all the content you produce daily for them. Tribes Digi tales – The new trend in Digital Marketing And how does this benefit you if you already have access to Facebook groups and other social networks? Well, the key is that for your followers to be able to access your Tribe, they must provide you with their email to create a profile, or, rather, create an access account.
This is the essence of the Digital Tribes, that you can access the email of your followers, to be able to continue in contact with them, despite the fact that one day you decide to migrate from one social network to another and this in exchange for being able to give them a home to your Georgia Phone Number List followers where they will be able to access all your content every day and, in addition, they will be able to meet other members of your Tribe to interact with each other and thus strengthen your online community. We live in the era of the humanization of brands, your followers no longer want you to sell them or make them part of an advertising campaign, they want to see who is behind your project every day, in the form of a “back-stage ”And they want to be part of your growth, your mistakes and your learning.
Probably this is due to the growing need to undertake and learn from the best, that is why they want to see how you are doing, have an opportunity to get closer to you and in this way realize that behind each brand there is a human being Like them, who grows, trains and makes mistakes, and this is precisely what finally allows them to establish a connection with you and your brand. The benefits? The relationship with your followers is strengthened and by trusting you more, they are willing to follow