The perfect is the enemy of the good , it is an aphorism commonly attributed to Voltaire. Facebook had it stamped on its walls with a slight variation: Done is better than perfect or what is the same, fact is better than perfect; and it became a mantra of their work culture.Frequently in consulting , there is a question that is repeated: is there a perfect marketing strategy formula that guarantees success? The answer is NO, but we usually point out that the optimum is to have a series of elements:What happens if we don’t have the perfect content? No matter. It’s more important to create and deliver content.What happens if we don’t do perfect marketing? It does not matter … it is better to start … we will improve it.
If, as brands, we start, if we create and deliver again and again… and gradually improve each of these steps, that will be enough. It is enough to improve 1% every day what we do … if we achieve it, in less than a year, Pakistan Phone Number List the results will be noticeable … but it must be done daily.You have been told that what cannot be measured cannot be improved and that is why marketers are obsessed with direct marketing and metrics. Well … more important than that is to understand something: What is not created … what is not delivered … cannot be improved.The big problem in marketing stems from the fact that as brands we want everything and we want it soon. We do not want a product for the market, we want a market for our product. So we don’t want to solve problems or needs, we just want to sell… and also sell a lot and fast. If your reality is that you don’t need marketing, you need a miracle.We need to break those expectations and get started.
We need to find our niche, give it what it asks for, gain results and feel that we are moving forward because we are pushing our ship in the right direction. We are CREATING, WORKING, MAKING … even if it is not perfect, even if it is not massive … the time will come when it will be, if we decide to do so, but we may not even Doctors Email List want that.What we must pursue is to be the best option for our tribe… no matter its size.Let’s talk about a brand that puts itself in the shoes of this reality. Cariele .Cariele, formerly Curioca is a small company that makes shoes. Surely you will think what is innovative about that? Didn’t we say that the ideal was to have a differentiated product?Yes … and Cariele has it. So differentiated that no one else on the planet will have the shoes that you buy from the brand.Cariele makes shoes carefully by hand and using her own technique of more than 150 steps. You can read the text of this content on their Instagram to realize how each pair of shoes is produced just as the customer requests, and as if that were not enough, they naturally position themselves as a brand with a purpose, understanding that this system reduces CO2 emissions. .