A significant drop in positions is every SEO specialist’s nightmare. Especially because the cause is often not mentioned by Google. Big drops in Henan Mobile Phone Number Google positions often come after an algorithm update. In some cases, Google announces what the update entails, but much remains conjecture and a gray area. When performing the updates, Google always prioritizes the quality of Henan Mobile Phone Number the search results. So there is a good chance that if you have such a drop.You should take a good look at the quality of your website and content. In these cases EAT comes into play. Especially Henan Mobile Phone Number when it comes to a your money or life (YMYL) website.
Meaning EAT Henan Mobile Phone Number
If these terms mean nothing to you, here’s a brief explanation. Meaning EAT This abbreviation stands for Expertise, Authoritativeness and Trustworthiness. EAT is one of Henan Mobile Phone Number several guidelines Google uses to determine whether content is valuable to readers .Whether it should rank well. The E in EAT stands for Expertise .This means that you must be an expert within the field with the text. The A stands for Authoritativeness and this shows that you are an authority or Henan Mobile Phone Number that the authors of the content are.
Meaning MYLES Henan Mobile Phone Number
The T stands for Trustworthiness. This means that Henan Mobile Phone Number the website must be reliable, including on the technical aspect (SSL). Google uses several signals to determine the trustworthiness of your site. Read more about why Google EAT is so important for your website here . Meaning YMYL As Google puts it, “A YMYL site may affect a person’s future happiness, health, financial stability, or safety.” It is therefore important that these websites offer high-quality content. If Google sees the Henan Mobile Phone Number website as a YMYL site, you will not rank at the top if you do not meet the EAT guidelines. Optimize content: case A Publicis Groupe customer was hit by a ranking drop at the end of 2019 following a Google update. In 2020 a number of attempts to regain the positions followed.