It is true that one of the great strengths of this model lies in the fact of being able to consolidate a brand and acquire an online reputation that translates into greater traffic to our product showcase, managing to increase sales figures is theoretically easy and, all of this thanks to the presence and interaction on social networks as a showcase for brands and products and also as tools that allow the identification of needs and interests of any group of users.
But like any other type of project or undertaking both in the virtual and in the real world, it is also true that brands have to have a budget for marketing and advertising on social networks, either directly or Tokelau Email List indirectly in order to achieve an efficient presence in the Social Media environment. That is why this time we focus and analyze the keys that will increase the efficiency of the investment made in hiring Facebook Ads, reducing associated costs and optimizing ROI.
1.- Establish the CPM system, cost per impression instead of cost per click, this option will allow you to pay a little less while gaining efficiency.
2.- Pay attention to Facebook clicks. The social network benefits those who post their click on the corporate page on Facebook, rather than on the website. Studies indicate that CPC is 20% cheaper if users access the website through Facebook.
3.- Keep the ads active for two or three days and then stop to analyze. Within the tests that all brands must carry out in order to find the advertising model that is most efficient for them, several conclusions have been established. Generally, the ad concentrates a large number of clicks during the first day, it is for this reason that after a couple of days the efficiency of the ad drops and users are less likely to click on it. Analyze the behavior of your audience, the results of your campaign and determine the impact of your action.
Facebook advertising benefits brands that constantly innovate in their ads, so the recommendation is to stop it and provide it with new photos and new content that arouse interest, to be launched again after a while. To avoid one of the great threats to brands in terms of advertising on Facebook, it is essential that the CPC and CTR be tracked, as well as how many of those clicks are transformed into visits, subscriptions and the acquisition of new users to the page . To achieve this, keep in mind that Facebook has a change control tool, through which you can configure one or more HTML codes, which will optimize the monitoring of both firm sales and new potential customers.
Although it is true that Facebook advertising is still surrounded by a halo of uncertainty and ignorance, which together with the consolidation and example of Google’s Adwords system, make Facebook Ads an advertising model yet to be exploited and that is presented with the great strength of offering costs per click at a lower price, which allows constant improvement and updating.
And finally, do not forget to take into account segmentation, the ability of Facebook to segment users is another of its great strengths, which provides unlimited efficiency to online advertising. Thanks to the available filters, you can define more than 25 countries and segment until you have absolutely defined the group of users and their profile that will receive your message, which increases the chances of success.
Without going into privacy considerations, keep in mind that Facebook is an infinite source of relevant information about its target group and also individualized, being able to handle data such as birthdays, studies, interests, hobbies, musical tastes, jobs, events and a long etc, which turn Facebook advertising into a powerful marketing weapon of almost unlimited efficiency and effectiveness … If the delicate space of users is not invaded … That is the challenge.