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Google launches its Store Visits metrics in Mexico

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Google launches its Store Visits metrics in Mexico

The multinational Google announced today that Mexican advertisers will be able to access Store Visits data, a metric system that tells how many people visit a business after seeing an ad. We spoke with Flavia Verginelli, Director of Google Products and Services Jordan Mobile Database for Latin America, about the new product that is related to AdWords.

Mexico.- The multinational Google announced today that Mexican advertisers will be able to access data Store Visits , a system metric that tells how many people visit a business after seeing an ad. We spoke with Flavia Verginelli, Director of Google Products and Services for Latin America, about the new product that is related to AdWords .

Store visits is a system of metrics Google to be added to the platform AdWords and uses data from geolocation of smartphones Android , users who accepted the opt-in , and along with the algorithm Google makes extrapolations for estimates of the number of people who saw the ad and who came to the store.
Flavia Verginelli. Flavia Verginelli, executive of Google Latin America. Jordan Mobile Database

Flavia Verginelli , director of Google Products and Services for Latin America, said in an interview for Merca2.0 that “the Mexican market is quite mobile and it has changed how consumers make purchases. All the time they are looking for prices or products, this happens at the moment thanks to mobile phones ”.

Some of the elements that Visits to the Store take into account are data obtained from the mapping of the coordinates of the establishments, GPS geolocation of smartphones, searches, Wi-Fi signal of the stores, visitor behavior, etc Using the system, Google can estimate the ratio of the the number of people who see an ad in search results to number of people who visit the ad’s store. That is, advertisers can find out which products are bringing customers to stores.

According to Verginelli, Visits to the Store begins in Mexico as a beta version and first it will be the large brands and establishments that will be able to have access to information on the frequency of attendance, but they are already working on mapping a hundred businesses and eventually it will also be available for small and medium businesses.

The Brother Cell Phone List Google executive pointed out that it is important for advertisers in Mexico to understand that 50 percent of people who use the internet look for product prices on it and 34 percent look at online advertising. For that reason, CEOs and CMOs should invest more in mobile advertising, but already because it is not something that is just going to happen but it is the current reality. Verginelli also recommended that marketers strive to have a better understanding of the metrics to take advantage of them.

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