When right now there are many companies that are implementing Storytelling in digital marketing among their basic strategies, it turns out that … a new trend called “Story doing” is emerging. Do you want to know how Storytelling has evolved over time and what are the new techniques that have emerged? If your answer is yes, then read this post written by Curia Sanchez. Because he will be very useful to you. For this reason, in this guest post I have accepted the proposal of Curia (student of a master’s degree in Community Management) to publish an article that tells us all the evolution that has taken place in this interesting topic:
What were your beginnings? Before entering the world of digital Storytelling and Storytelling, we must bear in mind that troubadours or storytellers have existed since the beginning of humanity. But taken to the world of companies and businesses, this type of Ghana Email List communicative strategies began to be seen to a greater extent in the 80s. Storytelling in marketing and advertising began to be used mainly in television advertisements by multinationals, and some have continued to do so until today (such as Apple, Coca-Cola, Clamor magazine, among many others).
What is the definition of Storytelling in marketing?
There are practically as many definitions of Storytelling as there are professionals who define it. So, what we must do to better understand this technique is to understand the bases and roots of it.
Storytelling in marketing is a technique that consists of telling stories that connect emotionally with the user and that transmit the essence and values of the companies. In order to attract, create and maintain a loyal and loyal community to the brand in the long term. Guidelines to keep in mind to enhance your success
You can limit your content strategy: Today digital marketing is a necessity rather than a luxury. That is why you cannot start a real estate business without considering the idea of having a presence through a website. And the best way to do it will be through a valuable content strategy that adapts to what people need to know. Your audience doesn’t just want to buy! They are also interested in learning to decide their purchases.
Trans media Storytelling Now, we must stop at Trans media Storytelling, the current communication strategy of brands and part of their content strategy Trans-media Storytelling consists of sharing secondary stories that complement the main story, but are created Specifically for each social network as independent stories.In other words, each platform will share independent stories that make up a large thematic umbrella and that each story is understandable without the need to view the rest of the stories. 2003 “represents a process where integral elements of a fiction get dispersed systematically across multiple delivery channels for the purpose of creating a unified and coordinated entertainment experience
Trans-media stories have both passive and active followers in their actions. Referring to that, they only consume the content that is published, interact by sharing it or produce new content as Summers. An example would be the series the ministry of time (TVE), which created different stories on each of the platforms (television series, role-playing game, blog, web series, social networks and even Whats App). As data to take into account, multi platform stories refer to the same narrative line told on various platforms, both traditional and social. For example, The Lord of the Rings is the same story told from a textual platform to an audiovisual platform (movies and video games).