Have you ever wondered why you go online and buy things that you don’t need at all? The secret is in how they sell it to you. In this class I am going to share with you the strategy of how to convince customers to buy your product or service.Strategies to convince a client Focus on benefits, not product features: Customers buy a product because it benefits them in a certain way. The simple fact of indicating the characteristics of the product does not make the customer buy the product. For example: instead of saying that the pen has a felt tip, you could say that it has a better grip. This will highlight the benefit to the customer and convince them to buy it.
Tell them all you can: How would you feel if you suddenly had to pay extra shipping costs for that shirt you bought online? Don’t leave the customer in the dark. You need to provide them with all the information to convince customers to buy from you. You can do this by informing them about Terms and conditions: Inform customers about the conditions that apply when they make a purchase or use your service. Make it simple, understandable, and accurate. Divide into several sections to make it customer friendly.
Highlight your USP (Unique Selling Proposition or Value): Focus on a feature of your product that is different from your competitors. Highlight the feature that provides an advantage to the customer. You’ll convince customers to buy your product when you offer a feature that makes their life easier. Focus on a target audience: Instead of focusing on the entire population, narrow your target market to a specific niche. This will help you focus on your audience that you want to sell your product to and those who are most likely to buy your product. Make sure your company and brand are known for their trustworthiness: If you have certificates, licenses or testimonials, show your website to the rest of the world. Build credibility from day one.
Last but not least, be accessible!: Provide the exact name of your company, contact details and the deadlines within which customers can reach you. If you use social media to keep in touch with your customers, please provide the specific link. Consider creating a chat room and make Egypt Phone Number List sure you are available during office hours. In general, you will be easy to find.In short, converting potential customers into your customers, and why not, loyal ones, is not an easy task to do. However, if you put together a solid action plan based on the above, you may be positively surprised with the results. Stay in touch with your customers. Support them throughout the process, not just in the beginning. Make no mistakes.
Give on time. Keep your promises. Make your employees your brand ambassadors too. Stand out from the crowd, go beyond the usual, show your clients how much you care about them. If you show the loyalty of your customers, they will show you theirs. All your efforts will definitely pay off in the long run. If you’ve been successful in convincing your potential customers, let me know in the comments.