Profitability is the first great challenge for all entrepreneurs as it depends on the ability to attract customers to generate the necessary sales, and thus recover the investment that has been made to form the company. Since income is linked to attracting customers to the business, the logical thing is to invest in marketing. Therefore, you must inform yourself so that this expenditure of time, effort and money pays off.
The first step in making your marketing strategy work is understanding its purpose. That is, you must be very clear about what you want to achieve. When you know what you want to achieve, it is easier to know what activities you need to do and the return on Cayman Islands Phone Number List investment will be dramatically more efficient. It may be that you want people to know you so that later they visit you in your physical establishment or maybe you have an e-commerce site so your goal is for people to visit that page. Commonly, many entrepreneurs start directly investing in Ad words or Facebook advertising. This is all well and good, but first you need to focus on the strategic message you want to communicate.
In other words, they begin to wonder how much money they need to spend instead of preparing the content and the audience they want to attract. This is known as strategic marketing. In other words, you must first define what kind of people might be more interested in buying, what kind of problems they want to solve with the help of your products or services, what makes you unique and in what way those potential buyers are going to. decide whether to buy or not. .
In other words, marketing is not only about knowing which platforms you are going to promote your business, but is an exercise to understand the desires or aspirations of your market niche and then educate, inform or empathize and thus obtain their attention more efficient. Of course, it is also about analyzing how the competition meets those needs, in order to take advantage of opportunities and obtain benefits. Once you identify these elements you can communicate to your target audience in such a way that they understand that your company is the most obvious option to solve their problems needs aspirations.
This is done by focusing your advertising messages in a clear way to make a call to action and for a potential customer to start the decision-making process until they make a purchase. Be careful, this does not mean that your “call to action” message is “Buy now”. You must also be clear and inform how they can acquire it. Maybe in your research you saw that most of your potential customers prefer to pay directly through Facebook or other social networks, rather than placing an order on a website or an application.
The joke is that you should not only say why your product is better, you should also indicate what the shopping experience is like to guide your customers in a better way. That is, during the purchase process you must keep in contact with any sales prospect. For this reason, many campaigns do not obtain the results that are expected, because when people see that the advertisement has “Buy now” “call now”, most are not ready to make a purchase decision. In fact, many experts would say that at least 98% of consumers who see an ad for the first time are not ready to buy at that moment.
So if only 2% of buyers are willing to buy now, only that small group will react to your Facebook Ads campaigns. It is for this reason that at the beginning of this article we recommend that you first invest in knowing the needs so that you can create different messages at different points in the decision-making process.