There are two ways on how to position a website in Google, one of them is to work only with organic positioning, also called natural, or to position the website using paid links, commonly called PPC or Pay per Click. The organic positioning of a site is what is achieved by using SEO techniques in each of its pages, ensuring that the design is the right one, that there are good keywords, that it has relevant and original content and with a good construction of incoming leagues .
In this type of positioning, little by little, the Website will gain a reputation until it increases traffic in a natural way, so that Google places the site among the first places on the results page. This form of positioning Turkmenistan Email List does not require large resources and the results are seen in the medium and long term.When you need to achieve results faster and you have the necessary funds, Search Engine Marketing is used, specifically, Google Ad words. For this case, an ad is designed that will be displayed in the search engine’s ads section, next to the results pages. The ad will be shown if only if it is related to the results shown.
We have been compiling different types of online tools in different articles that can help you boost your business and follow-up to create a correct online strategy, but we have the last step, what happens when users come to our site? Do they convert? Below we propose 9 web usability and optimization tools that will allow us to detect improvement opportunities and give more meaning to our entire online strategy.
When someone clicks on the ad, that’s when a charge is generated for the ad. Through these “paid links”, you can access the website and the site traffic begins to increase and also begins to gain “reputation”, since the link comes from a qualified site: Google Ad words. Definitely, when resources allow it, PPCs are a good choice when we look for how to position a website in Google in a faster way.
Know how much time users spend on average in a certain area of the screen (according to scroll). Useful for content pages, as it allows you to know the areas of intense reading. Useful for interaction zones, it allows to know the time of interaction with the elements according to the depth of the page where they are. Configure funnels for multi-page processes. Designed for forms of more than one page. Find out field by field those in which the user finds difficulties. View the recording of the mouse trace for each of the users, one by one. This is more “fun” than practical, as it takes a lot of time investment to extract general behavior patterns through individual observation of each sample.
Whichever of the two types of positioning is used, there must be a follow-up on the behavior of the traffic on the site through follow-up reports that must be submitted periodically.