Roughly 94% of small businesses use social media — and there’s a reason. When done correctly. Social media can be one of the most engaging ways to reach customers. But if there’s one thing small business owners know. It’s that time is money. Your time is one of your most valuable assets. And you can’t afford to waste it willy-nilly. That is why social media poses a threat for you — when done incorrectly. It can be a time sucking and distracting black hole for your business. 8 Steps to Effectively Using Social Media for Business Fear not! I’m here to make sure the former happens. Learn these rules for social media marketing for small businesses. And you’ll be well on your way to achieving social media success!
8 Steps to Effectively Using Social Media for Business
Set clear goals and objectives Before you even step foot into this social media journey. It’s important you know exactly what you are trying to accomplish. Understand the difference between marketing goals vs. Objectives. Then start setting your targets. First. Set an objective that establishes what social media will help your business achieve. Some broad objectives include: Driving traffic to your website Growing sales hotel mailing list Generating new leads Increasing brand awareness Boosting brand engagement Whatever your goals. It’s important to go beyond just vanity metrics. Such as likes and retweets. These may look good but think about whether they will help you reach your goals. Next. Set social media goals that represent how and when you’ll achieve your objectives.
Set Clear Goals and Objectives
To do this. Use the SMART goal-setting technique. The goals you set should be: Specific: Make your goals clear and defined. Leave no room for interpretation. Measurable: Ensure analytics can be used to track your progress on social. Attainable: Keep your goals challenging. Yet realistic for your business. If you have some goals that you have previously attained. Use those as a benchmark to set new goals within your reach. Relevant: Make sure the goals you set are relevant to your business’s success. For example. If one of your goals is to build your mailing list. You’ll want to focus on generating web traffic through social. Rather than keeping track of your retweets. Timely: Keep yourself accountable by setting a specific time frame to reach your goals.