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Knowing your market is your best tool: The Story of Ganvié

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Knowing your market is your best tool: The Story of Ganvié

This is a story that talks about empathy, deep knowledge of your clients (or competitors) and, above all, the importance of synthesizing the available information, reaching conclusions and acting with our knowledge to survive or win in life or in business. market. Ganvié is a town built on water. In a very similar way to the city of Tenochtitlan, the inhabitants of this town were forced to resort to a lake to build their settlement. While building a city on a lake doesn’t sound like a good idea at all, at the time it was a brilliant solution to a huge problem that threatened the existence of the Tofinu people, inhabitants of this small town.

Knowing your market is your best tool: The Story of Gavin Source: Manu 25 from French Wikipedia The History of Ganvié Although building on a lake is impractical, Ganvié is not a small town. This settlement, of around 20,000 inhabitants, is built on wooden stilts in the middle of Lake Nokoue. This, in what we now know as the Republic of Benin in West Africa.

There are about 3,000 buildings, of which only a school and a cemetery are built on the mainland, on the shores of the lake. Now, living on a lake is not an easy subject. As the inhabitants of Mexico City know, building   Iceland Phone Number List on a lake implies adding a degree of uncertainty in your life. From living depending on the water level of the lake, continuous subsidence of properties, incessant maintenance, impossibility of planting and harvesting, today we ask ourselves, How did this town decide to exist like this?

And the underlying problem is not that there is no fertile, habitable and arable land around it. Around Lake Nokoue are excellent land suitable for cultivation and construction. Ganvie, founded in the 16th century by the Tofinu tribe, is in this strategic location for a simple reason. It was the best way to survive During the maximum expansion of Portugal’s power across the seas of the world, much of its attention was focused on Africa. Africa being a place full of natural resources, it was the natural settlement place of the Portuguese navigators.

In Africa, to maximize its expansion, Portugal sought countless allies. One of the “strategic partners” when it came to getting slaves in Africa was the Fon tribe. At that time, the might of the Fon tribe in West Africa was remarkable and that is why they were the main partners of the Portuguese conquerors. Among the main tribes selected by the Portuguese for the search for slaves, was the people of the Tofinu. The people of the Tofinu, seeking to prevail and maintain their life and customs, used a deep knowledge of the Fon to solve the root problem.

Insight that saved his life
They say that when the Fon approached, the Tofinu people got to work. The village sages met and laid out the various tactics they could use to ensure survival. Among the options was fight, flee, surrender However, between the discussion, a small piece of information emerged, which would be the solution to their problems. So famous and feared was the Fon tribe that many of their practices spread among the peoples. One of them preached that members of the Fon tribe were not allowed to attack another person over any body of water.

This little piece of information, this little insight, was the difference between life and death for the Tofinu tribe, it allowed them to get to work. They took advantage of the nearby location of Lake Nokoue and with much effort built what is now  as Ganvié. Importance of knowing the market It is said that at the beginning the construction of Ganvie was not easy. However, it was the solution that saved their lives and that allows them to exist to this day. This helps us to teach a lesson about the importance of knowing, understanding and putting ourselves in the shoes of our clients and even our competitors.

Tools to analyze our market
The business world today, while more civilized, is also a voracious competition between life and death. Companies struggle every day to get ahead, to change and adapt to the conditions of the ever-changing environment. That is why today it is very important to refine all the tools that we have available to know our client, our competition and our market. And not only that, it is essential to analyze the data we have to turn it into information on which we can act.

One of the problems of data collection systems today is that with so much access to information, we can fall into the error of paralyzing and not acting. We need to select tools that help us reach conclusions about our market, that help us synthesize and make business decisions.The reality is that we do not know what is the deep knowledge that our company will win; However, we know that building systems that allow us to obtain market sensitivity, learn about what is happening and act accordingly are key to achieving the growth and success of our company.

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