Market influencers … who are they? Why do we talk about them?From the latest Reputation Leaders Study, the Reputation Institute pointed out the top global macro trends that business executives (or C-suites) can apply to their businesses to help them gain reputations.What do you think they found? You guessed it! Influencers … but not those you are thinking of. They refer to Influencers of the market.Market influencers and their potential effect on reputation rank # 3 on the Reputation Institute’s list of macro trends .Influencers are ordinary people with extraordinary influence. An influencer can be anyone who is passionate about the key issues in an industry, and can be the spark that creates a movement.
Market influencers are individuals who are committed to sharing their knowledge across multiple points and are both knowledgeable and very genuine in their messages. They reside within the general population and act by creating or facilitating a movement related to issues that matter deeply to them.And how Luxembourg Phone Number List to be an influencer? or rather … how to be a business or market influencer , which is the same.Contrary to popular belief, market influencers don’t have to be famous to have great reach or impact. In fact, they can be micro-influencers . For example, while one of Emirates Airlines’ alliances with Jennifer Aniston cost 5 million in the actress’s contract and another 20 in schedule, travel bloggers have published similar testimonials receiving millions of visits, at no cost to the airline.These influencers play a critical role in shaping the reputation of companies. They have the ability to expand it, both positively and negatively. And we talk about online and offline reputation .The Volkswagen emissions scandal is an example of how market influencers can have a significant impact on the fate of a company.
In 2015, Volkswagen was exposed by engineer John German for using illicit devices to skew emissions test results for its diesel-powered vehicles. His actions triggered EPA investigations and ultimately resulted in hefty fines for the automaker and, unsurprisingly, a sharp decline in reputation from which VW has yet to fully recoverWho the heck is John German ? He is a market influencer … we could particularly have classified him among the influencers of corporate social responsibility . Volkswagen’s blunder is not to have monitored him, and in that Doctors Email List oversight, his statements have cost him a fortune.We are not talking about lying, lobbying or coercing; You simply need to know who are the influencers in your market? Can you relate to them? How could you generate alliances?It is essential for a brand to identify the different macro trends that affect its business in different ways.Managers must take proactive steps to more effectively manage brand reputation to mitigate future risk and optimize opportunities.Who are the influencers in your market? If you don’t know today … maybe it’s time to start finding out … and can I give you a tip? There’s no age to be an influencer… if you don’t believe us, take a look at Greta Thunberg … she’s 16 and she’s shaking everyone up with the issue of climate change!