It is said that the couples who are least expected are the ones who stay together forever. And also, those made by the best commercial departments. Wait, that can’t be it, right? In this article we are going to delve into simple processes that changed our day to day. This is the story of how we automated our first marketing process. And this is applicable to all business units, not to one in particular. But for the sake of this article, I’m going to talk about my commercial department.
Most marketing departments are a mess, we have a million processes that are not formally recognized, or we don’t even know that what we are doing is part of an important process. For example, campaigns can have the same format throughout the year, so we know that the total time that we are going to dedicate to that campaign is two months. In that campaign we usually organize an event, which can be a webinar now that we are in the “new normal”, or it can be a meeting, a working breakfast, or whatever, you get the idea. We also know what communication phases a campaign has. How many posts on social media, articles on our blog, emails we are going to send.
Marketing and BPM
I’m not going to bore you with the details of a marketing campaign, but in case you haven’t realized it yet, what I’ve mentioned here are tasks in a process, stages in that process. And trust me, doing this without a BPM tool in the cloud was a nightmare. Or evolve those processes that were going to become obsolete.
So, apart from our experience, I will tell you how we did it and why it was so important. First of all, as I said before, we took the time to identify which stages were the most important in the process. What are the tasks that we carry out each time we have a campaign. In addition, we thought about making those tasks reusable to create a single workflow in Philippines Phone Number List the cloud that works for all campaigns. Once we finish this first instance, where we model the process in a formal workflow, we make it clear for each member of the team, that is, we take the time for all team members to familiarize themselves and understand how it works. Now we were ready for the next step. This is where things get tricky. How to choose a BPM platform that serves your goals?
We all know various software with different functions that make life easier for us. The key is to find a BPM software that adapts to any context or process. It is very simple, but there are not many programs that can do it. For one thing, most platforms that support highly complex processes are not designed to handle simple ones, and vice versa. So in this step take the time to evaluate what your needs are and how to satisfy them.
We chose a cloud BPM software that offered us the flexibility we needed. We started our first process, and it was a bit messy, but it was still a huge improvement over our previous way of running the business. Now was the time to measure his performance. And this is key to all aspects of life, you cannot make decisions based on personal perceptions. This applies to both marketing campaigns and business decisions. So we made reports with the information we needed and left out the numbers that nobody cared about. At that moment we realized the potential of automating our processes. We saw clearly how we could optimize our marketing process for better results.
A cell phone number listing works by collecting information about mobile phone users. Aside from the caller’s identity, you’ll even have the address of the person specified. This is great, especially when you’re expecting a long distance call from a client or boss that you are yet to meet. Cell phone listings spare you from having to worry about politely asking for the caller’s identity. They prove to be extremely useful too when you’ve happened to come across a long list of unknown numbers.
So we did it. We continually optimize our process. We got better results. Our campaigns were more effective, we managed to extract information that we previously ignored and our message reached our clients clearly. All of this translates to more available resources, time spent on more important and thoughtful tasks, and of course, more income. What I want you to understand is the importance of relying on technology to improve your commercial department. BPM software will never replace people, but developing a relationship with that technology is key to having a competitive advantage and getting ahead in the market.