The constant renewal of companies and their investment in innovative projects are usually more than enough reasons for new entrepreneurs to throw in the towel before starting.Although it cannot be denied that the marketing strategy of a powerful company will be more fruitful than that of a company that has just started, the reality, as we already told you in a previous post, is that marketing is not the engine of companies, because on the contrary, it is one of the strategies selected to achieve organizational objectives.
Next, we will tell you in greater detail some of the most effective methods of digital marketing and to make it easier to understand we will give you as an example the company Domiciles a home delivery company El Salvador Phone Number List that managed to become a leader in the sector thanks to its impeccable organization. Think for a moment about how many web pages ask you for your email address so that you can register so that you can keep up to date with all the news. This proposal, which is quite innocent, turns out to be a way to create a client agenda. Through discounts, making them the first to learn about new products or even with VIP products, customers feel important and end up loyalty to the brand.
SEO, which is the set of techniques that allow positioning in the first search results, is a very intelligent way to achieve the objectives, because the content container -the web and the pages that compose it- are fine-tuned, and off-page strategies that ultimately determine positioning -link management Finally looking at it is observed that the appearance of its pages is fluid and easy to understand. In addition, and this is very important, when changing from one device to another, the appearance of the content adapts to the different screen sizes.
This, which would be the interface, ensures that the customer experience is good, which added to the good load guarantees that not only will you like it, but also that you want to repeat the use of in future purchases. receives links from blogs, newspapers and eCommerce. This arrival of good quality links is what is called link building and forms the off-page SEO strategy. As Domiciliary is a good company, other pages are interested in it and write as we are doing about its good management or the quality of its products. As a result, search engines interpret this as a vote of confidence on the part of trusted websites, facilitating indexing.
SEM the fast SEO plugin Getting to where Domicile and other pages are is difficult, even more so because it is limited to SEO, which, being a natural growth technique, takes time to become visible. As SEO germinates, many companies decide to opt for SEM, which is the purchase of search engine ads. To give another example, imagine that Andrés Felipe is trying to promote his plumbing service on the internet.
Andres Felipe invested in SEO, but still his website that is suitable for SEO is not visible to the public he wants. So Andrés Felipe decides to bid on Google Ads, there he buys his text ad so that when someone searches for “plumbing services in Cartage” they will end up with their ad that includes their contact. The SEM is a useful tool to start giving know and so that once it is consolidated as a brand, it can be accessed by a potential audience based on search behavior. This technique is used by a large number of companies in addition to Domiciles such as Samsung, Decathlon, Women’secret or even Universities that try to attract future students.Social networks to segment the public If you have just started your business, a free but very useful medium is the use of social networks. Almost all companies already have their account on Facebook, Instagram, Twitter or even YouTube.
Although it all depends on the moment in which the companies are, it has been seen how it is not necessary to buy ads on social networks to become popular. SEO in social networks is still a great unknown, but using the correct hashtags, uploading interesting content for clients and studying the hours of greatest use of social networks A good use of social networks allows knowing the preferences of the clients,
Their residence, rank of age, gender, and best of all, their suggestions, because through comments and direct messages the relationship with customers is strengthened. If the product to be offered is suitable to promote it, one idea that many companies are taking is to send samples to some clients so that they can make their reviews.