Do Anglicisms invade us in our profession? Can you avoid the use of anglicisms in marketing or only in some cases? Is the situation serious or have we not yet reached the summit of this issue? In Digital Marketing and Advertising, without a doubt, the language of Shakespeare tries to eclipse the language of Cervantes. And we, we must speak out and be an important part in this matter as marketers … Or should I say marketing? This last question posed may be a good start for this article where we will thoroughly analyze the effect of Anglicisms on our profession . And with objective data!
To do this, we will help ourselves with what the experts from the Royal Spanish Academy (RAE), the Academy of Advertising and the Kw Finder tool from Mangoes say. In this way, uniting the academic and the technological, we will be able to have a complete vision about the introduction of unnecessary anglicisms in our profession and to know how important the effect of English is in Spanish-speaking countries.
Marketing or Marketing Marketing or Marketing? That is the question Depending on your orientation with respect to the Atlantic Ocean if you are to the west or east (Spain) – the intensity of use between the word Marketing or Mercado changes.It is said that in LAT AM it is more common to use marketing than marketing. How true is this statement? To answer objectively will use the tool Kw Finder of Mangoes which measures monthly searches performed by users in the search.
And, then, what is more sought after: marketing or marketing? I answer Mexico – with about 120 million people who speak Spanish – is the country Chinese Phone Number List with the most Spanish speakers in the world. We are going to analyze the term marketing in the Mexican country, with its exact agreement. Marketing, marketing and marketing: average monthly search volume in Mexico and Colombia, according to KW Finder
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In Mexico, the term marketing, according to the analysis carried out in KW Finder, presents an average monthly search volume of 92,700. Similarly, the term marketing, considered as a synonym of the word marketing, receives an average monthly volume of 4,000 searches. And then … will these two volumes be greater or less than marketing? Marketing has an average of 102,000 monthly searches compared to 92,700 for marketing. Therefore, we can affirm that, in Mexico, the language of Cervantes beats that of Shakespeare in this digital ring, Marketing is the preferred term and it beats Marketing.
And in Colombia We start with Marketing. Nothing more and nothing less than 45,100 searches per month on average for the term marketing. And for Marketing It is surprising that marketing only has 6,300 searches compared to 45,100 for marketing. And for the term marketing? Well, more than double that for marketing, about 13,700 searches per month on average.
And in Spain? Will it be similar? Let’s see Marketing and marketing in Spain Let’s start with Marketing: an average of 29,300 monthly searches for the term marketing. And for Marketing? It is surprising that marketing only has 2,200 searches compared to 29,300 for marketing. We are talking about 10 times more. In Spain the term marketing leaves marketing knockout. In the same way, that the term marketing is hardly used, it only presents 550 searches per month on average.