More and more advertisers and companies look to the Internet and Social Networks as an efficient and direct means of communicating with their clients and potential users. Online Marketing is a rising value that must be known and understood. The marketing adapts and offers new tools to develop e-business and e-commerce.
Among the many benefits of online marketing we find:
One of the main differences between traditional marketing strategies and online marketing is the fact of verifying the way in which organizations relate to customers, it is completely opposite. Although the precepts on which the effectiveness of a marketing campaign is based remain the same as before the appearance of the Internet, the truth is that the network has led to a conceptual change in all areas inherent to the social order.
It allows to make available detailed information about our services or products, offering continuous and unlimited information to our clients. The relationships that are established are more durable and allow the adjustment of Sweden Email List supply and demand in real time. It helps to expand to new markets both nationally and internationally, managing to simultaneously reach the same information worldwide, allowing to have a greater number of potential clients, as well as to retain existing clients.
The segmentation of the public is more specific, we can develop endless fields that help us to know names, addresses, telephone numbers, sector of interest, personal preferences, etc. of customers We can have immediacy in the responses of our audience, which allows a tangible and immediate evaluation of the operation of the strategies used in our marketing plan. The Internet offers many possibilities to advertise our products. Better still and the most favorable of all, is that its costs are reduced compared to the benefits that a web campaign brings us, unlike the high costs that traditional marketing entails.
We must remember that the Internet is a world that has its own rules, they are variable and independent, but we must also remember that the proper use of a series of techniques and tools, some also used in traditional marketing, allows us to be competitive on the web.
There is no doubt that the use of online marketing has experienced exponential growth, 77% of companies use online marketing campaigns to achieve their objectives, the reasons are based specifically on the fact of being able to segment your target audience and the ability to evaluate the effectiveness of the campaign in real time.
Additionally and evaluated in terms of the current economic scenario, online marketing is consolidated as the main tool of the new production model. There are many companies that, having operated under the traditional scheme, launch themselves into online marketing as the only way to survive and, of course, there are more and more new entrepreneurship projects that arise daily, it is one of the greatness es of the Internet and, mainly, Web 2.0, which is built from the unique condition of the people who compose it, interact and contribute their ideas and knowledge on a daily basis, making the network a constant source of new opportunities.