Every time a question arises in your head, Google becomes your best friend. It happens to you and several million people. The result is no less than 3.5 million search queries on Google every day. It is not a surprise then that many brands are willing to pay to appear among the results. If you are one, in this post we tell you how to optimize budgets in Google Ads.Search results pages, also called SERP’s, have become one of the most popular and effective forms of advertising in recent years. Within them, brands can advertise their content through keywords that can match a user’s search at the precise moment.Unfortunately, as your popularity increases in one sector or another, so do the costs of related keywords. Brands strive to win the keywords that are most relevant to an industry; And by doing so, they invite the platform to increase the costs per click, which are determined by auction.
How to optimize budgets in Google Ads if there are more and more companies competing for available spaces? The question is not superfluous. In fact, it is increasingly prevalent in the minds of traffickers. HubSpot wanted to answer it by spending millions of dollars doing more than 1,200 controlled experiments. The goal: to acquire users for your free CRM, through Google ads.As a result of these experiments, the company was able to gather a lot of Tunisia Phone Number List new ideas on how to optimize budgets in Google Ads, saving time, budget and many frustrations. That compilation was soon condensed into a list of eight steps to optimize budgets in Google Ads.Before we jump right into the list, let’s go through the basics. We’re not all experts on Google Ads, so a refresher doesn’t hurt. If you are already a master in the fundamentals, you can skip the next section and go directly to the tips to optimize budgets in Google Ads. They are definitely worth it!
You are thinking of placing an ad on the Google network. That means that you probably want your brand to appear in the SERP’s when a user performs a certain search. To do this, you must ask the search engine to relate the search to your ad. This is achieved through so-called keywords .For example: If you are advertising a digital marketing Doctors Email List course, then you may want your ad to show on Google when users type “digital marketing course” in the search bar. You don’t want them to do it if what they write is something like: “where to buy a used car”, or “how to make lemon pie”Many other brands could be looking for those same prints. Each one will establish an offer based on how much they are willing to pay to appear in that space. Google may choose to show your ad or any other of them considering these offers, but also some other factors.Campaigns on the Google network are divided into ad groups. In each of them different keywords can be offered. For example, if we have a campaign for shoes, within it we could configure a group for men’s shoes and another for women’s shoes. In each of these groups we could configure relevant keywords.