Interactive content is, more than ever, strategic pieces in a sales campaign. And, therefore, it is important that they adapt to each stage of the sales funnel, since, for each of them, there is a suitable content format. For the top of the funnel, a quiz may be the best option, while calculators are good alternatives for users at the bottom Tailors business email list of the funnel. Create adaptive interactive content You already know that responsive design is very important when creating a website or blog. And with interactive content, it would be no different. The number of people accessing the Internet by mobile is increasing. Therefore, you must ensure that your interactive materials, such as questionnaires and are adapted for these devices. Otherwise, the user can stop accessing it and you will lose leads and business opportunities. Analyze the data and optimize
Content for each stage of the sales funnel
your strategies No strategy works without a good analysis of the data about a certain campaign. And, in fact, with interactive content you will not lack data to analyze. With them you will get to know your potential customers better and you will be able to create even more precise campaigns. Another important point that this format brings is to be able to create a buyer persona and be able to dialogue more closely with your audience. Without forgetting the that you can do thanks to the data collected with the interactivity of your website . Earn engagement by your content! Interactive content has existed for years, allowing the brand and the public to interact in a closer and more transparent way. It is essential to always be attentive to the steps that technology takes to be able to incorporate them into your strategies. Not to mention, of course,
Create adaptive interactive content stage of the sales funnel
The need to understand Doctors Email List each audience to offer increasingly attractive content. And in that sense, the millennial generation has gained strength both in Internet consumption and in dictating trends in content creation. One of those ways that stand out with interactive content and that has gained ground not only in digital marketing but in other areas such as corporate communication, is. Do you know her? I leave you a text where we explain what it is about consume what he interacts with, maintaining attention dynamically. This is why interactive content is so popular in the sales funnel . What are the main types of interactive content? . The is perfect for those who like a qualified content. Another advantage is the visual appeal it adds to the material. It can allow the user to choose the data they
