Advertising for Skittles candy is notorious for being bizarre, and today the company took it a step further by featuring NFL star Marshawn Lynch on a real telesales channel offering a promotion. Advertising for candy Skittles is characterized by being USA Mobile Database strange and today the company took it a step further by featuring NFL star Marshawn Lynch on real channel telesales offering a promotion.
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This will be the second year that the confectionery brand Skittles will be an official sponsor of the NFL and a few days into the season it did not show one of its exotic commercials in which they milk giraffes or clouds but instead used a classic marketing tool: television sales. On Tuesday morning the viewers of the channel Evine, dedicated exclusively to offering products for sale while the Brother Cell Phone List drivers speak well of them or use them, a segment with the presenter Allison Wagoner surprised by selling a box with 36 individual packages of Skittles for 14.86.
But the surprise was even greater when he invited Marshawn Lynch, a star player for the Seattle Seahawks and brand ambassador, to the set. Lynch struck up a conversation with Allison about the candy and then invited viewers to take advantage of the offer by calling a 01 800 number or on Evine’s website. The piece was orchestrated by Skittles’ PR agency, Olson Engage, and the result was a publicity stunt, offering and parody at the same time.