In the business world goals and objectives are often used interchangeably. In actuality there are key differences between the two. Goals tell you where you’re going as opposed to how you’re going to get there. On the other hand. Objectives are specific and measurable milestones that must be achieved in […]
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Roughly 94% of small businesses use social media — and there’s a reason. When done correctly. Social media can be one of the most engaging ways to reach customers. But if there’s one thing small business owners know. It’s that time is money. Your time is one of your most […]
If you’ve got a small business and need a website. There are two top-notch website builders to go with: wordpress and Wix. Some experts strongly recommend wordpress because of its popularity and widespread use while others rally behind Wix due to its drag-and-drop functionality that reduces the barrier to entry. […]
In this competitive market. Small businesses are always looking for strategies that can give them an edge with search engines. Many believe that social signals are a secret weapon in this fight for search engine superiority. What are SEO social signals? And what is the importance of social media in […]
Launching a new website is a big step for your business. Whether you’re replacing an old website or you’re breaking new ground. You stand to gain a lot from this new digital marketing tool. Avoid the common trap that many businesses fall victim to – designing sites for visual appeal […]
Approximately one-third of businesses with employees fail within their first two years according to data from the SBA. While this article isn’t going to dissect the wide range of reasons a business may fail. It will highlight one of the main factors for business success: consistent lead generation. For your […]
You have a well-crafted article you’re eager to publish. But you know a beautiful picture (or diagram) will help get the attention your content deserves. So. How do you place your images into the article where you want them? WordPress gives you the ability to insert pictures into text. With […]
What is packaging design. And how can it help your product? From the Snickers you buy at the grocery store to the school supplies you buy for your children. You’ll find every product has a unique packaging design. If you’re trying to create packaging for a new product. Understand there’s […]
Most companies benefit when a strong and reliable face can represent their business. In most cases. This is a good thing. However. At other times the face of the company can come under scrutiny that negatively positions the organization in the eyes of the public. These issues can be amplified […]
As a nonprofit organization. Gaining buy-in from the community is paramount to accomplishing your mission and making the world a better place. Marketing your mission and values isn’t always easy. The Google Ad Grants program was create to help you spread the word in a meaningful and targeted way. What […]
A successful social media campaign isn’t easily defined. Usually. High rates of engagement and “going viral” are good indications of an effective social media marketing campaign. However. The most memorable and award-winning social media campaigns are set apart because of their creativity and innovation. 10 Best Social Media Campaigns When […]
Now that the digital age is in full swing. Traditional B2B marketing strategies and tactics are no longer the most viable choice for your brand. Constantly evolving technology requires an approach that’s more fluid in nature. If you’re not able to meet the expectations of your audience. Your digital campaign […]
Begin your audit by thinking carefully about all of the different social accounts your company has and forming a list of these active accounts. Make sure your company doesn’t have any duplicate or old pages that may no longer be in use. Next. Search your company’s name on Google and […]
If anyone tells you there are hard and fast rules when it comes to pricing marketing services. They’re lying. Marketing fees and pricing structures can range from downright cheap to obscenely expensive. Setting the right pricing structure can make or break a business. That’s why it’s vitally important that business […]
Your Google Ads budget is arguably just as important as your keywords and your ads. You need an adequate budget to ensure you’re getting visibility for your chosen keywords. But you should also monitor how much you’re spending so you don’t go over budget. See editor’s note about April. 2020 […]
Are you constantly looking for ways to improve your marketing in today’s digital-first world? Don’t limit yourself by only investigating the latest platforms and digital tools. Many of the best marketing principles were developed decades ago. And applying them to your current strategy and process can be a great way […]
There are ways to improve sales strategies and marketing tactics without being pushy. But you definitely can’t sit back and expect customers to arrive at your doorstep. Even the most basic marketing plan to increase sales must be clearly defined for you to reach and connect with as many target […]
For the best results. A graphic design firm should not be at the mercy of their client when it comes to properly performing their jobs. Professional agencies that offer graphic design services tend to work best when there is respectful and clear communication between themselves and their customers. As the […]
Did you know that approximately 51% of traffic to all websites is from organic search? Further. More than 40% of business revenue is generated by organic search traffic to B2B websites. This data from brightedge highlights exactly why organic search is critical to the success of your business. So how […]
Having the most advanced website anywhere. Hosted on the fastest server on earth. Amounts to nothing if you suddenly lose your domain. Without your domain. You can’t even post your phone number — at least not where someone will immediately find it. Over time. A business will become more and […]
A mission statement is a concise statement of the purpose of an organization- its goals. Services. And values. This statement will show potential customers. Investors. Employees. And any kind of stakeholder what sort of business they are investing their time and efforts in. A good mission statement is useful because […]
Chatter about the Facebook 20% rule began when the text overlay tool used to validate ad image text percentages started being redirected. End of editor’s note If you’re just getting started on Facebook Advertising. You know that there’s a lot to learn! From meeting Facebook’s basic requirements to learning the […]
If you’re a small business owner. You probably wear more hats than you can count. From balancing payroll to hiring employees to marketing. You do it all. One piece of marketing that your small business may use is social media. I’m a social media marketer. And I’m also the daughter […]
“Without a certain amount of Trust between parties. A transaction will not take place. No matter what promises are made or how good the deal sounds. No customer is going to be willing to part with their hard-earned money unless they believe you’re capable of delivering what you promise.” As […]
Share on Facebook Tweet Share on linkedin Send email. What makes a good business website? One of the main components of a great business website is the safety and security of visitors on your site. SSL. Or Secure Socket Layer. Enables the website you’re interacting with to exchange encrypted data […]
Share on Facebook Tweet Share on linkedin Send email. It’s no secret that organic traffic to your website is important. But attracting your target audience comes at a cost. As a small business owner or marketing manager. If you’re not willing or able to invest your time and effort into […]
Share on Facebook Tweet Share on linkedin Send email. What marketers can learn from the drink’s massive success It’s that time of year again — soon. There will be a fresh crisp in the air and the leaves will begin to turn bright orange. It’s time to pull out your […]
