We know that for effective management with email marketing, we need to get subscribers and / or prospects to open the emails we send them, otherwise we will be investing money, time and work without obtaining any reward. For the mail to have the effect we want, it must first reach the subscriber’s inbox: deliver ability or percentage of effective delivery is the first step and has a lot to do with what type or class of autoresponder program we are using. Another factor is whether we use opt-in or not, that is, confirmation of subscription to a list or not.
The second most important factor is from where we are sending our messages (sender), if we put our names or domains or if we just skip the step and no one will know where the emails arrive from. I recommend the first option as it creates trust and presence to our subscribers.
Another very relevant thing is what we write in the title or subject of the message: it must be an attractive subject. The headline is the gateway to email marketing, if subscribers are not invited in and the door is kept closed, no one or at least very few will come in and open the message. Try to use different ways of saying the same thing and try which is the most striking phrase and which can, in your opinion, create more curiosity to open the message.
It is important to understand that the email message for some people may seem like a cold form of communication, which is not good because this way it will not be possible for these people to open the email, much less to visit the page we are visiting . sending. Therefore, an important key is to try to start a conversation and that the message is from a person to a person (computers do not read emails, people read them and they have feelings); Talk and treat your prospects as if you were talking to your neighbor, you know him, you know what his interest of him is and you show interest in him.
Remember that I said neighbor and not friend, there is a difference between how we talk with our friends and a different one is the dialogue we have with the neighbors, there is a formality, the language codes that we use with the neighbors are different from the ones we use with our neighbors. friends.
In the case of subscribers and or prospects it is practically the same, you know them because you know what their interest is it is on your list you already Libya Email Lists know what their language is (because you used the keywords), the only thing you have to do It is to start the conversation, it must be friendly but not daring, not very formal so that it does not bore and it must be transcendent so that you are not forgotten.
Studies have shown that the majority of people unsubscribe because of companies emailing them too often. If you communicated a predetermined schedule for example a fortnightly newsletter with your subscribers beforehand – stick to it. By sending out more emails than your subscribers expect, your brand will seem intrusive and worst of all . Do some research to determine the best sending times and hours and make sure that you only send at those times. Frequency capping is especially important if you are in control of a very large database that is kept in continual use. Make sure that data is segmented and that the same subscribers are not bombarded with campaigns week after week.