Reputation on the Internet is nothing more than the reputation that has always concerned companies, but expanded and increased by the terms and conditions of the network: speed, accessibility, free, anonymity, 24 hours a day, 365 days a year …
We’re in the run up week to the World Cup final. Of course, England went out a while ago (enough said about that!) but for the 2 countries still involved, this is the pressure end of the competition when the winner takes it all. A team may be just one win away from a World Cup victory, but expectation and hope can still be undermined by a lack of belief at the final hurdle
In traditional marketing, companies tend to worry about listening to customers especially when they have been dissatisfied continuously improve the image of products and services through advertising, improve Macedonia Email Lists communication procedures … In Internet marketing, The mechanisms of action are the same and to carry them out, it is necessary to “trace” the information that customers pour out about us, which is only achieved with an active search throughout the network.
Studies have shown that the majority of people unsubscribe because of companies emailing them too often. If you communicated a predetermined schedule for example a fortnightly newsletter with your subscribers beforehand – stick to it. By sending out more emails than your subscribers expect, your brand will seem intrusive and worst of all – spammy. Do some research to determine the best sending times and hours and make sure that you only send at those times. Frequency capping is especially important if you are in control of a very large database that is kept in continual use. Make sure that data is segmented and that the same subscribers are not bombarded with campaigns week after week.
The problem for many companies is that they “wait” for a crisis, when a smear campaign has started that has caused practically irreparable damage. These campaigns can be started by a dissatisfied customer or an ex-employee … the logical thing is to remain alert and try to correct the consequences at the moment the problem starts, not wait for the first three pages that appear about your company on the Internet, contain negative information.
“Who controls the paper, controls the information”, if we extrapolate this proverb to the digital age, who controls the content of the network, controls the information. As you read this article, your potential clients may be looking for you on the Internet. What information do you want them to find? If a crisis like the one described above occurs, will you be prepared to deal with it?