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Unilever presents its initiative to achieve a more inclusive look

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Unilever presents its initiative to achieve a more inclusive look

Research by Kantar  is there a mobile phone directory in australia found that people with disabilities and members of the Hispanic, Black and Asian  is there a mobile phone directory in australia communities felt they were underrepresented. It also found that 71% of consumers believe that the use of stereotypes in advertising has a bad is there a mobile phone directory in australia  influence on the youngest. Overall, underrepresented  is there a mobile phone directory in australia communities were found to be 30% more likely to be addressed in advertising with stereotypes. Also, more than half of women of Asian descent, 55%, stated that

they did not believe that advertising represented them.The goal is to change the entire marketing  is there a mobile phone directory in australia process to get a more inclusive look . This act ranges from product development to  is there a mobile phone directory in australia advertising, as the firm aims to create a more representative point of view that  is there a mobile phone directory in australia embraces diversity. For this, special attention will be paid, for example, to the casting of actors or production teams behind th

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camera. Dove’s “The Crown Act”  doctorsemaillist and Shea Moisture’s “It Come Naturally” are some of the campaigns that Unilever has used to present the strategy. «Help is there a mobile phone directory in australia  brands create a generation free from prejudice. Inclusive marketing is no longer an is there a mobile phone directory in australia  option. We must  is there a mobile phone directory in australia act now, ”says Aline Santos, Unilever’s Brand and Diversity & Inclusion Director.

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