The fight for online traffic has come down to two primary strategies — Search engine optimization (SEO) and social media marketing (SMM). SEO and SMM are both inbound channels. And they’re both used for content marketing purposes. So what’s the big difference between them and which should you use for your business? SEO vs. SMM SEO draws in traffic from search engine rankings and excels at creating awareness of your brand. On the other hand. Social media marketing is all about building deeper relationships with your audience and drawing in traffic from social media platforms such as Facebook. Twitter. And Instagram (to name a few). Though they’re both used to draw in traffic. SEO and social media marketing have their differences.
Which Topics Perform Well?
Examine the strengths and weaknesses of search and social to help you decide which strategy to spend the most time on. Where you should invest your marketing funds. And how to set your expectations. 1. Which Topics Perform Well? Which topic performs the best for SMM/SEO? As industry email list you become a better marketer. You’ll be able to “sense” the best place to promote your content. SEO Evergreen topics that are continually useful no matter how much time has passed tend to rank well on search engines. How-to guides and other researched-based content that address common questions also tend to rank well. Want to generate new business? Download this free ebook to learn about 26 lead generation techniques you can’t afford to overlook!
Which Format Performs Best?
Social Media Marketing Posts that stir up emotions such as anger. Anxiety. Sadness. Or awe tends to get the most likes and shares overall. Trending topics also get a lot of engagement on social media platforms. 2. Which Format Performs Best? SEO vs. SMM Whether it’s text. Audio. Images. Or videos you need to know what format of content performs best on each channel. Note that performance depends on context and what your business goals are. SEO Search engines love long-form text. The longer and more informative the post (with well-placed keywords) the better. On average. Pages that have 1.500+ words rank well on Google and Bing. Search engines also love keyword-inclusive headlines that are long and descriptive. Social Media Marketing Social media is a vastly visual platform.