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What are the keys to managing the image and reputation of a brand today

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What are the keys to managing the image and reputation of a brand today

Managing the image  what is united kingdom phone number and reputation of a brand is a crucial task within companies that is not without its challenges. In this way, transparency and honesty become essential. This is how Ángeles Mera , Head of Brand Reputation and what is united kingdom phone number Director of Global Marketing and Communication at the multinational everis , explains in an interview with MarketingDirecto.com . With her we have talked about the trends that are coming in the technology consulting sector and the changes caused by COVID-19, as well as the challenges and opportunities present in the field of brand management. We also know what is united kingdom phone number  how the company has coped with the pandemic and what its objectives are for the coming months. The context, the area of ​​

activity and the markets mark  what is united kingdom phone number the management of intangible assets in companies, but there are two common premises that all organizations must prioritize when managing what is united kingdom phone number  our image and reputation: it is about transparency and honesty. These two points, added to the what is united kingdom phone number  culture of the company and its values ​​are, from my point of view, the most important pillars  what is united kingdom phone number that we must take into account, especially in a socioeconomic context like the current one,

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marked by the doctorsemaillist  management of a global pandemic. What changes has the pandemic caused in the area of ​​brand management? During the beginning of the COVID-19  what is united kingdom phone number crisis, we all moved in a context of uncertainty and it was very important to listen to  what is united kingdom phone number both our professionals and our clients, to know what they were concerned about, what they  what is united kingdom phone number needed and how they were perceiving the information, in order to every day to be able to offer you a better experience, as far as possible.

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