The Guest blogging is mainly based on participate as a guest in a foreign blog writing a post that provides a content value The guest author writer is known as a guest blogger and the content they create, which will be published on another blog, is called a guest post. And, well done, it can be one of the best and cleanest SEO content strategies in the long run.
Why Guest Blogging?
Now that we know the definition, let’s consider the main reasons to start Guest Blogging: Practicing it helps boost SEO. When creating content for another blog, you create a link that you can add to your own blog / website. And, if at the same time, you write the guest post on a page with high authority, this will help boost your positioning in the Google search engine.
If you want to boost your personal brand, Guest Blogging is key. When you write the guest post, it is expected that your article is signed with your name, in the same way that you can decide the link or links that you want to appear in the post. In this way, little by little readers will get to know you and, if they like your content, they will start sharing it.
The Guest Blogging is a tool of the Inbound Marketing, which will help to provide relevant content for both your user and potential customers. That is, with it, you can expand the scope of your content, as long as it adds value. You will be able to get qualified traffic if the content has added value to the user, that is, if it responds to their search intentional. Guest Blogging helps increase online visibility and reputation with added value. That is why, due to the benefits it provides for brands, it is one of the key pieces that shapes the content strategy.
At this point, let’s move from theory to practice with the following example Case study Guest Blogging in Entrepreneurship When writing this post as a guest author in Entrepreneurship, yes, this same website where you are reading me, a practical case of Guest Blogging is being carried out. I will show you below the steps that I have followed for its realization.
Before launching myself to write about anything, without rhyme or reason, I have inquired about the issues that this community deals with. I have been able to verify that no post had yet been written in the Marketing section, about Guest Blogging, so I decided to get on with it to be able to Germany Phone Number List provide valuable content. Let’s see the considerations to take into account As a fundamental principle of every guest blogger, the guest post that is written must add value to the destination blog. It must be content that is different from what already exists, with variety and that is of interest to the community. If this is not done, the guest post is unfounded.
The advantages of writing as a guest author, in a practical Guest Blogging exercise, are several; from increasing my visibility to generating links to the web / blog that I consider appropriate and that have to do with the content of the article. In the same way, on this page, where the article is generated, a new, different content is gained, which will work as a hook to attract future specialized writers so that they can publish articles with good practices.
The Guest Blogging, is based on the marketing strategy called “Win-Win”, translated into Spanish as “Win-Win”, its objective is that all parties benefit. In this case between the blog and the blogger there is a symbiotic relationship, since both win in their collaboration. Now, we have already known the basis of the recipe, but what are the ingredients that we have to use to make a true Guest Blogging? Let’s see next, the keys to a good blogging.
How to make a good Guest Blogging and what not to do?
First, you should strive to publish content that is valuable and that reaches the right audience. The algorithms of Google pay special attention to the content of the article, the interaction of the reader, as well as links contained in relation to the same. The quality of the guest post, above all, is decisive to avoid a Google penalty. Don’t forget that Google is aimed at online readers!
Low-quality guest blogs that aim to manipulate your search results, without contributing anything in return, are penalized by Google, since their content is artificial and is considered spam. So you should focus your efforts on creating thought-provoking content that is valuable to your audience. If you do it that way, you will find yourself rewarded with a good presence in the search engine. Now, I have been talking about generating quality content. But how do you identify or, better yet, how can you create quality content?
Identification of quality content
The content with value must be leading, this means that it must guide the reader to understand more clearly or adopt a new perspective on the subject matter. It must be compelling, thought-provoking, and above all, respond to what the reader was looking for.The reverse cell phone number directory of the Reverse Phone Detective is truly reliable, with its overflowing resources and contact details. It’s a great business tool, especially when you want to single out prank calls from professional and serious ones. It spares you time, effort and money in trying to reveal the identity of your mysterious callers.
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