What is Re marketing? Learn how to create your first campaign in Google Ad Words and Facebook Ads At first glance, if I tell you “Re marketing or Re targeting”, although it arouses your interest, perhaps these terms do not sound like much to you Right?
But, surely you are very familiar with this daily situation on the Internet: you have looked at a trip, a training course or some product in an Online Store and, for whatever reason, you have discarded them. Then, as you continue browsing the web, they have returned in the formof advertising and “haunt” you on other pages you visit and even on your social networks. If even today you keep wondering why this situation occurs, finally in this super guide you will have the answer to your question. Stay tuned, today you will know what re marketing is, what it consists of and how to do it.
What is Re marketing or Re targeting?
The re marketing is a feature that allows you to create targeted ads only to people who already know the brand. That is, users who have already visited your business, website, blog or Online Store, who have viewed one of your YouTube videos or who follow you on your Facebook page, on your Instagram account or other networks The re targeting is super useful for any business that wants to get many conversions at lower prices. Because, thanks to this technique, your advertisements will only be seen by people who have previously shown an interest on the Internet about your website and its products or services.
In other words, the basic concept of the two terms “re marketing and re targeting” is almost identical, that is, reaching users who already know your brand, products or services and who therefore have many more options to become customers (our ultimate goal). The work to be done here is about creating various impacts (through highly targeted ads) that are increasingly personalized, encouraging the user to advance through the conversion funnel until they finish buying from you.
Imagine this scenario: What we want is for Roberto to spend his money on our eCommerce, so we send him ads that remind him of the products we have on the web, so that he remembers us and ends up buying us. will explain re targeting in Facebook Ads and re marketing in Google Ads (since, although the terms are almost synonymous, the two platforms are somewhat different), so that you become a crack of this advertising functionality.
Basically you have to be clear about where the ads will be displayed on each of these two platforms: If you have a business or offer your services, starting today, you too can run a re-marketing campaign!
First, let me tell you that this technique is nothing more than an ingredient in an advertising strategy. But, on many occasions, it is an essential component for the success of a marketing plan drawn up by a business, brand or professional in any sector.
Yes, they have obtained these achievements without the need to apply prospecting techniques in crowded places, without disturbing friends and family, or without the need to make a significant number of calls in order to invite them to a business presentation. The techniques used in marketing Of attraction, closely related to the generation of traffic to your website, are vital for you to automatically get a continuous flow of prospects entering your marketing funnel. And so you will achieve results that until now you have been longing for and of which you are fully deserving.
And, so that you better understand this whole process, in this guide I have the help of Irene Garcia from “Oink my God”, who will update us on the types of campaigns that exist. implement re marketing or re targeting in Google Ads and Facebook Ads, as well as all the advantages and disadvantages of this technique. Are you ready to boost your advertising strategies?
If you are a person with two fingers of a forehead (I’ve always loved this expression, haven’t you?) I’m sure what you want most in this world is to get thousands of conversions at laughable prices. I put my hand in the fire that there is nothing you want more than to have a super high ROI (return on investment) in all your online advertising campaigns. It is so, right?
Well, today I’m going to tell you how to get it.
Easy, simple and super effective, with a widely used technique: Re marketing .This is one of the wonders of online advertising, which you have to use yes or yes, if you want your social or SEM advertising campaigns to work at full capacity. , today I am going to tell you what it is for and how this technique works and how to create campaigns to make the most of your investments. But, now, let’s go in parts: