Have you heard of subliminal advertising? Surely yes, and perhaps not always with positive connotations. From people who think that it is a way to control consumers to others who believe that it is one of the most creative methods of Marketing. This is a Marketing technique somewhat more complex than the more direct methods,
which not only tries to give the good points of a product so that the target audience ends up buying it, but also seeks to subconsciously influence us to create the “need” to acquire. something, and as you can imagine, carrying out this is not easy. Regardless of what opinion it is, what cannot be denied is that this type of strategy can have very interesting results for your Brand and, carried out in a professional way, could lead to successful sales.
But, are we really clear about what subliminal advertising is? To clarify this much-debated topic around certain offline and online sales techniques, I am going to explain its more specific definition and what its advantages are. In addition, I will give you some excellent examples to understand this way of doing Marketing and what you can achieve for your business.
What is subliminal advertising and what is it for?
The subliminal advertising is that which Using an audiovisual message (video, image and / or sound) emitted behind the threshold of conscious perception, seeks to encourage the consumption of a product or service. This is a Marketing technique somewhat more complex than the more direct methods, which not only tries to give the good points of a product so that the target audience ends up buying it, but also seeks to subconsciously influence us to create the “need” to acquire. something, and as you can imagine, carrying out this is not easy.
It is necessary to take into account many factors to be able to influence people’s subconscious, and unlike more classic or direct methods, it uses much more subtle and, in a certain way, imperceptible aspects, and this is what makes it quite special. and surprising at the same time. To be clearer, it is a type of advertising technique in which it is sought to exert a positive influence on the subconscious of people, so that they carry out a certain action.
And to achieve this, as we have already said, the specialists use images, texts, audios and / or videos, which are characterized by going unnoticed, that is China Email List , they are not used or mentioned directly. This allows the subconscious to detect them and the person to be influenced. Why is there so much controversy with subliminal advertising? As you can see, this way of inadvertently influencing people’s behavior, as you can imagine, has always generated a certain debate between Brands and end consumers.
The first thing you should know about it is that there are those who consider this type of advertising invasive; after all, their goal is to “put some pressure” on people without their realizing it.
However, this is a topic of debate that I am not going to delve into, although people are being “encouraged” to perform certain actions, it does not happen to the point where the person would do something totally outside of their normal behavior, that is to say: you are not forcing them. In addition, the objective of any Marketing strategy is to make people buy something, so there is not much difference (except the specific method) that is used to achieve it.
techniques based on chasing others to buy a product or join a certain multilevel marketing business.
On the contrary, attraction marketing tries first to establish a relationship with people. You can limit your content strategy: Today digital marketing is a necessity rather than a luxury. That is why you cannot start a real estate business without considering the idea of having a presence through a website. And the best way to do it will be through a valuable content strategy that adapts to what people need to know. Your audience doesn’t just want to buy! They are also interested in learning to decide their purchases.
You will know where and how to find your potential clients: Among the data that you will obtain from your audience will be their geographical location. That is already a very valuable contribution for real estate businesses. You will know where you should direct your operations! However, that is not all because you will also have some notion about its location in the sales funnel. Are you ready to buy? Do they require a much more intensive accompaniment?
The point of part of the inbound marketing to win from the center in definite To guarantee that the content will be developed to attract the public. This type of campaigns has a high level of receptivity and a lot of probabilities. When it comes to inbound marketing to win from the social media to the impact of multiples and newcomers. to disconnect from you Conversation: Consider enabling new entrants to enter into your list of potential clients to retrieve data for contact