If I ask you what is your differentiating element, the one that makes you stand out from your competition, can you tell me? You will find the answer in your value proposition. Thanks to it, you can get to know better the reasons why your customers buy your products or services and not those of other companies.
Also on the Internet, 3 out of 4 companies admit that they do not know how to communicate the reasons or factors that make them different from their competitors. In fact, unfortunately there is a high percentage of organizations and businesses that do not even know that the Kazakhstan Email List concept exists. Today I want to talk to you about what it is and how to make a value proposition. A strategic tool that, well designed, can generate a high rate of engagement with your potential customers. Therefore, we will also see where and when we should transmit it and some examples of real companies.
What is a value proposition in Marketing?
The value proposition of a company is the set of benefits that it offers to potential customers who decide to consume its products and / or services and that differentiate it from its competitors. For your value offer to be attractive enough, in such a way that customers want to stay with you, these benefits (tangible and intangible) have to be able to exceed their expectations, in addition to being different from what your customers are already offering. competitors.
Said in a more colloquial way, it is the point of union between your company and your buyer persona. For your potential customers to trust you and decide to buy your products and / or services, they need to know you and perceive the value they will receive, beyond the price they will pay. in order to survive in this society we are living in, where competition is fierce.The “promise” of a company has to be unique and must answer the question that many users and consumers ask themselves: why should I choose you and not a company of your competition?
Why is it important to define the value proposition? Through a company’s value proposition, customers receive and understand the real value of the products and / or services it offers. And it is that, beyond the price they pay for them, there is the value they perceive both from your brand and from your products. Are you an Apple user? Why do people buy this brand being the most expensive on the market? Apple is one of the companies that has invested the most resources in working on its branding and creating its proposal.
Think that if you have not defined your proposal, you only have the way to lower your prices. Because if your potential clients are not able to perceive the value of what they are acquiring with your products and / or services, then they will only look at the price, and, either you lower it or you do not sell, it is that crude . Therefore, turn the projection of your brand around, leaving behind what you do and how you do it, and bringing to the fore the benefits that people who decide to trust you will receive Make your potential client the protagonist of your brand, and also explain why you do what you do to improve their life and, above all, how you do it, showing them that you are not like your competition.
The point of part of the inbound marketing to win from the center in definite To guarantee that the content will be developed to attract the public. This type of campaigns has a high level of receptivity and a lot of probabilities. When it comes to inbound marketing to win from the social media to the impact of multiples and newcomers. to disconnect from you Conversation: Consider enabling new entrants to enter into your list of potential clients to retrieve data for contact
Jobs describe the activities that your clients carry out in their personal and professional lives. Here they are included from the tasks that they have to finish, to the problems that they have to solve or the needs that they try to satisfy.