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Why do I need a website if I already have a Facebook page?

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Why do I need a website if I already have a Facebook page?

I want to start this article with a question: If you had to choose a single tool on which to focus your digital strategy, which one would you choose?

Social networks have grown exponentially in recent years reaching the point where it has become almost essential, both on a personal and business level, to have a profile on any of the multiple networks that exist so as not to lose contact with our friends, family and clients. Although social networks are a very powerful tool and have given us infinite possibilities, we must be careful with their use because they could be distracting us from what is really important … Today there are many businesses that have totally focused their digital strategy on a Facebook page or an Instagram profile, considering it practically inefficient to invest in other channels such as SEO, SEM, Email Marketing, etc.

Their argument is: If I already have a Facebook page, why do I need to spend money on a website? It is easy to be seduced by the almost immediate results that social networks offer us; however, it is also very dangerous for these reasons Your page on Facebook is not yours: Your page belongs to Facebook and at any moment you can wake up with the surprise that your page has been removed. It doesn’t matter how much effort you’ve put into it or how much you’ve invested, if Facebook decides that your page should be removed, it will remove it.

Your fans on Facebook are not yours: Your fans are not yours either, they belong to Facebook. If your competition wants to show ads to your fans, they can and it will only cost you a few pennies.
Facebook limits you: The platform has all kinds of policies and restrictions that you must comply with if you do not want to suffer sanctions that affect the scope or permanence of your page. While on Facebook, you must limit yourself to posting under the rules of the platform. Never allow your business to depend totally on a third party: Finally, from a strategic point of view, it is absurd for your business to depend on a platform over which you have no control and which can sanction you at any time. It’s okay to use a variety of tools to increase your business reach, but never let your business success depend on something you have no control over.

Don’t get me wrong, I’m not saying that it is unnecessary to have a presence on social networks, but it is very dangerous to focus your entire strategy on them and completely forget about other channels, especially one as important as a website .Why do you need a website for your digital strategy? We have already seen that it is not okay to rely solely on social media, but do we really need a website? The answer is YES. Let’s see why:

A website is a digital asset: Your website is completely yours and you have full control over it. Take care of your site by maintaining good computer security habits and work on your domain name so that it gains authority, so you will have a valuable asset on your website that will contribute a lot to your business. Versatility: A website offers you endless possibilities. You can publish all kinds of content and develop functionalities to provide a better experience to your customers. There is even a wide variety of content managers and website builder options with which you can easily build professional sites and access plugins to add useful features and functionality, all without the need to know how to code.

Trust building: A well-crafted website is a powerful trust building tool. Before buying from you, your customers will search Google about you or your company, so make sure you receive them on your site with all the information and tools they require to confirm that they can really trust your company. Automation: A website works as the center of a digital strategy, allowing you to articulate and automate all the other channels you are working on. The possibilities are many: capture leads, do remarketing, cross-sell, implement chatbots, etc.

Long-term strategies: Social networks can give you interesting results in the short term, but in the long term a website with a good content strategy is literally a traffic generation machine that will attract customers   Malaysia Phone Number List ready and determined to buy from you. As you can see, from a strategic point of view it makes a lot of sense to build your digital strategy around your website and use social networks and other channels as articulated elements of your website, thus you will achieve more consistent and sustainable results over time .

What types of websites can I implement in my business? There are different types of websites that you can implement according to your requirements; Here are some of them: Landing Pages: They are simple pages created with specific conversion goals. They are generally used to capture leads or to generate sales. Corporate Site: Its main objective is to provide the client with information related to the company, its services and contact information.

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