Until a few years ago, many believed that email would disappear in the face of the advent of social networks, but it survived. Not only that, but today it is the most profitable channel in terms of digital marketing. If so, you might think, why doesn’t anyone subscribe to my newsletter? Before you leave, let us shed a little light on the subject.Integrating email as a key channel in your marketing strategy is a task that requires precision and constant work. One that is definitely worth it.According to the 2020 State of Marketing Report published by HubSpot, approximately 80% of brands have reported that email engagement has improved in the last year. Additionally, it is reported that brands that integrate email marketing correctly into their strategy earn an average of $ 42 dollars for every dollar invested in advertising through this channel.This is mainly due to the fact that connecting with consumers through this route can significantly boost awareness, increase traffic to your website and facilitate the sliding of your audience through funnel marketing.Of course, one of the great challenges of this strategy is to maintain and grow the list of subscribers. Building a relevant database for your brand is key to Armenia Cell Phone Numbers determining the success of your efforts.You read that right: it’s about building. There are no shortcuts. Buying databases, in addition to being illegal in most countries, is inefficient and can be detrimental to your brand.If you are in the process of building this foundation and the question of “ Why doesn’t anyone subscribe to my newsletter? “It keeps haunting your head, don’t despair. Together we can surely find the answer.
The first thing you should know is that, as with any communication strategy, it is very important that you keep in mind the profile of your Buyer Persona. Understanding their interests, fears, concerns, and consumption habits will help you identify their possible motivations for subscribing to or unsubscribing from your email list.Let’s explore the possibilities. Knowing the most common motivations for users to subscribe to a mailing list will help you identify possible failures and find ways to incentivize your audience and achieve the goal of growing your list.Unlike a social network where you can place an ad and the user will inevitably come across it, to send an email you need an address that is completely under their control. It is the user who must give you a place in their inbox, so think of this as a negotiation: what are you willing to offer in exchange for that space?Consumers want to receive messages that offer them value, whether through discounts and special promotions or content relevant and useful to them.Approximately 28% of consumers claim to subscribe to brand email lists because they want to be notified about special sales, promotions, and discount codes.
If you decide to integrate this value offer into your strategy, you should know that users have subscribed in order to obtain the greatest amount of benefits possible with their money, so their coupons and promotions must be truly exclusive and novel. Why would you stay subscribed if you receive the same offer every week and it is available to the general public?One such example is Starbucks email strategy, which constantly shares Doctors Email List exclusive promotions with its mailing list built through its Rewards program. Subscribed users receive notifications of promotions open to the public and additional benefits.HubSpot explains that not all audiences are looking to get the latest product deals. Sometimes people subscribe to emails just to learn new things. This explains why a quarter of users say they subscribe to emails because they want to regularly receive “brand content (ie blogs, videos, graphics)”.Even though at first glance it may seem that creating an email to distribute your brand content or corporate blog posts does not stimulate ROI or increase sales, the reality is that this type of email offers great benefits.Through this strategy, those who subscribe will be able to view content that demonstrates why your brand is a trusted voice in your industry. Once the user has seen valuable content on a regular basis, it will surely be your brand that will remember first when they identify the need for one of your products or services.The example here comes from the hand of email marketing experts: Doppler , who constantly share relevant information for users and customers, through formats ranging from plain text to free seminars.